Life, 1907-08-01 · page 10 of 48
Life — August 1, 1907 — page 10: what you’re looking at
What you’re looking at
This page combines advertisements with a satirical column titled "The Literary Zoo." The main content is a Morgan & Wright Tires advertisement featuring a scenic road with a windmill, promoting the brand's durability for touring. The right column's "Literary Zoo" discusses authors dealing with new copyright/censorship laws. It mocks several named writers (Lyman Abbott, Cyrus Townsend Brady, George Ade) who must now label their books with ingredient-style percentages of qualities like "Gush," "Sentiment," and "Virtue." The satire critiques both the authors' reactions to regulation and the absurdity of governmental classification systems imposed on creative works. Additional advertisements for Allen's Foot-Ease powder and Canadian whisky appear below.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE TIRE FOR TOURING The Touris cannot always choose his roads—he must take them as he finds them. But he can choose the tire equip- ment which must bear the brunt of bad-toad traveling. When roads are encountered that often put ordinary tires out of running improve the opportunity to demonstrate their superior strength, and spare the tourist both delay and annoyance. And because they can and do protect the motorist at trying times, they have made hosts of friends among cross-country travelers. Pethaps you will never be called upon to use the “emergency strength” that is put into these tires, but there is a good deal of satisfaction in knowing that it’s there if you need it. We do not claim that there is anything phenomenal about MORGAN & WRIGHT TIRES or any secret method employed in their manufacture; 1 ut we do claim and can prove that they are giving their users exceptionally good service. Here is a fair sample of the service they give: “One of my Morgan & Wright Tires has traveled $000 miles in this country and 6200 miles in Europe, and is coming back to America without one stroke of foreign it, .It does not look as though it had run to exceed 1000 miles."—F. E. Wadsworth, Presi- dent, Michigan Steel Boat Co., Detroit. There is no method of making friends equal to the method | of making good. MORGAN & WRIGHT DETROIT. Shake Into Your Shoes. parting, nery DON'T BE INSULTED Allen's Foot-Ease,a powder. It cures painful, ous feet, and instantly takes the sting out of corns and bunions. Al tain cure for sweating, callous, swollen, tired, aching feet. ‘Try \'s Foot-Ease makes tight or new shoes feel easy. It isa cer That's what the dealer does who. when you ask for a particular : itto-day. Sold by all Druggists and Shoe Stores. By mail for 25c. article, offers you a substitute. in stamps. Don't accept any substitute. For FREE trial package, also Free Sample of the FOOT-EASE Sanitary CORN-PAD, a : ; new invention, address Allen S. Olmsted, Le Roy, N. Y. you have time: otherwise, why not ca — ss He may claim it is cheaper and better but—just ask him why—if ‘THE most popular Canadian whisky is more easily remembered by taste than name—Gooderham GET WHAT YOU ASK FOR & Werte Special. Preferred invariably by thove who wee Sate \Z06 Oe Soot ro, has nothing to modi! My goods are Ia- beled just as they always have been, and there will be no nece: to make any change. Here is the loveliest label, I am having printed. It’s beautiful.” The formula was as follows: Gush . . .).. jopercent. Sentiment . . . 30 percent. Virtue reigns... go per cent. Lyman Abbott was quite indignant. “T shall have to go out of busine: cried, “if they are going to enforce this law. Here is wl hat they say of my last book of sermons.” ‘The label read as follows: This book contains go per cent. of dope. Cyrus Townsend Brady was almost in tears. “What hope is there for a hard-working author under this new law!” he exclaimed. “Tt is necessary for the Government ex- petts to read everything, and I am told that in my case it will take several years to do this. In the meantime, as a general label, they insist upon the following: Plot... . . roopercent. Lack of interest... 100 per cent.” George Ade was resigned “T've made my pile,” he said, “and ther Congress is in session or not doesn’t keep me awake daytimes any more, But how would you like to be handed out a bunch of guff like this? Fun... 75 per cent. Witz 25 2 6 20 per cen Humor... . § percent. Durability... No traces.” One of the Government experts, who, by the way, was at one time an editor of Ridg- way’s Magazine, gave out the following: The work of classifying and labeling all the authors cannot be done in a day. It is necessary to read their books with some care, and our staff has to be constantly replenished. One of our readers, for example, who has a delicate, sensitive, temperament, and is a man of fine taste, was handed by mistake a lot of advertising matter written by George Harvey for Harper's, under the assumption that it was to be issued in a book. Ina short time he was completely knocked out, and he had to be fed on Addison and Keats to bring him back to life. But the work is progressing as rapidly as possible, and we hope to get things in good shape for the fall trai In the meantime, cast your eye over the following: . . F. H. Smith Water. 2... 75 percent. Proteids . . . . 15 percent. Plot. + To percent. _D. Howells 50 per cent. 15 per cent. Foreign mat + + 35 percent. Carnegie Iron and brass... § percent. Moth and rust... 2 per cent. Carnegie . . . . 93 percent. comicbooks.com