Life, 1907-07-25 · page 22 of 22
Life — July 25, 1907 — page 22: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Williams' Shaving Stick, a solid grooming product sold by The J.B. Williams Co. of Connecticut. The page uses visual comparison of two cylindrical containers—one open, one closed—to showcase the "new" feature: a hinged, nickeled box that can be opened and closed one-handed. The advertisement emphasizes practical benefits: economy (152 shaves per stick), durability (won't soften or wear away), and convenience. The headline's promise—"won't smart or dry on the face"—addresses common complaints about competing shaving products of the era. A customer testimonial calculates the cost at less than two mills per shave, appealing to early-1900s consumer interest in value. This represents typical early-twentieth-century magazine advertising that emphasized product innovation and practical household economy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
; L ] F E R Jely 25, 1907 Williams %33viné “The only kind that won't smart or dry on the face ” The New SANING Nickeled Box . SVACK 4 Hinged Cover ECONOMY is only one of its matchless features You can get many more shaves from Williams’ Shaving Stick than from other kinds. Williams’ Shaving Stick does not get soft and mushy nor wear away like other Shaving Sticks. One user of Williams’ Shaving Stick writes:—“I have gotten 152 shaves from a single Shaving Stick, in no way stinting or making any effort to extend its life for a record. Figured out on this basis, each shave cost me less than two mills,” Our new, handsome, heavily nickeled, hinged-cover box is an added attraction to Williams’ Shaving Stick. The top can be opened and closed with one hand and cannot go astray. Williams’ Shaving Stick can also be had in the leatherette-covered metal box, as formerly. Williams’ Shaving Sticks and Shaving Cakes are sold every- where. Send 4 cents in stamps for Williams’ Shaving Stick or a cake of Luxury Shaving Soap (trial size), enough for fifty shaves. Badess The J..B. WILLIAMS CO., Department A, GLASTONBURY, CONN. PRESS OF REDFIELD BROTHERS. NEW YORK comicbooks.com