Life, 1907-07-18 · page 3 of 28
Life — July 18, 1907 — page 3: what you’re looking at
What you’re looking at
This page is **primarily advertising** rather than satirical content. The dominant feature is a large Studebaker automobile advertisement emphasizing rigorous road testing ("clutch and brake test"). The ad claims Studebaker cars undergo harsher conditions than typical use to prove durability. The left side contains smaller ads: a "Rad-Bridge" whist score card product and a "Genuine Guyot Suspenders" ad. At the bottom are advertisements for B.V.D. underwear ("Don't Suffer in Hot Weather") and Guyot suspenders—typical commercial content from this era. The only apparent cartoonish element is a small humorous illustration on the left showing someone in a boat, with a caption about learning to swim, but it's marginal to the page's primary commercial purpose.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘Solid merit is a pyramid foundation. BRIDGE WHIST SCORES Regt +} “RAD-BRIDGE” the universal standard Of Dealers everywhere or the Manufacturers RADCLIFFE & COMPANY MEW YORE: 146 Poasl ot. bos: 3 Aldersgate Itldgs.. E. ¢ “THERE'S NO USE, MY DEAR LEGHORN. 1 DON'T THINK YOU'LL EVER LEARN TO SWIM.” CLUTCH AND BRAKE TEST The road tests through which every over rough and difficult roads, Studeba n-mile course over rough and hilly roads. at is attached to the chassis, struction is thoroughly tested. After a Studebaker car has been passed by our road experts the only thing remaining for the purchaser to consider is the style of the car desired and the price Studebaker Automobile Co., South Bend, Ind. BRANCHES te! ‘ornia. SEATTLE, WASH, SALT LAKE CITY, VERY STUDEBAKER CAR IS CAREFULLY TESTED BY ROAD EXPERTS, AND MUST PROVE ITS EFFICIENCY UNDER HARDER USAGE THAN THE AVERAGE CAR IS EVER CALLED UPON TO ENDURE car is put, before it is ready for shipment, are indisputable evidence of the thorough manner in which Studebaker automobiles are constructed, and explain why they give such uniformly satisfactory service when touring er automobiles are not tested on a smooth race track, but on As shown in thi the rear of which is weighted sand bags weighing 1,000 pounds, to give a maximum load. The car is then taken out upon the course and every detail of its con- Hustra- | N je. GENUINE SUSPENDER Webbing Inimitable Buttonholes Indestructible Look for the name CHUGUYOT on Weg ea, ‘The Tight LI From tight-fitting underwear. registered U. S. Patent Office. ing alr to reach the pores. 50c., $1.00 and $1.50 a garment for men. Also for sale in boys’ sizes. garment you purchase the 11.V. red woven backpruind, a Woven Label. It’s Your Guarantee of Value Ut your dsier wl not got BY. D. caserwens for yon, write wt, Tlettrtnd Toler bochiet free wpen requet. “*W,"" Worth and Church Sts, N.Y. Ci DON’T SUFFER IN HOT WEATHER Coat Cut Undershirts 4 Knee Length Drawers DOL and CONVORTABLE because they allow perfect freedom of moticn and permit refresh- comicbooks.com