Life, 1907-07-11 · page 3 of 24
Life — July 11, 1907 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising and business content** rather than political satire. The left column announces Life magazine's growing **automobile advertising revenue** (20,350 lines in 1904, increasing 36% by early 1907), promoting subscription preservation through a binder service. The center features "The Literary Zoo," a humorous poem about literary style, where various characters debate writing techniques—discussing plot, sentiment, and word choice. This appears to be **light satirical commentary on literary pretension** rather than political satire. The right side contains **product advertisements**: Sanderson's "Mountain Dew" beverage, John Jameson whiskey, and The Sagamore resort on Lake George. The page reflects early 1900s publishing economics and consumer culture rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE’S Record Automobile and Accessory Aldvertising 1904 . . . 20,350 lines 1905 . . . 45,378 lines 1906 . . . 47,168 lines The first six months of 1907 show an increase over the same period in 1906 of over 36 per cent. Why Not Preserve Your Copies of -LIFE: In Good Condition? If, when you have finished with the week's issue, it is placed on file in one of our binders, it is always convenient for reference and the volume becomes an un- failing source of pleasure and amusement. The Binder is an ingenious ar- rangement, substantially made, bound in either black or gamet cloth, with cover design in gilt. Sent to any address on receipt of one dollar by LIFE PUBLISHING COMPANY 17 West Thirty-first Street, New York City | DON'T BE INSULTED That's what the dealer does who, when you ask for a particular article, offers you a substitute. He may claim it is cheaper and better but—just ask him why—if you have time; otherwise, why not GET WHAT YOU ASK FOR he i Sia The Glamor in It “ A CLEVER writer I would be; And you, for whom the public clamor, Will you not please reveal to me Your special literary glamor?” “Why, sure!” said Forman (Justus M.). “If you would write a real first-rater, A modern literary gem, Just get a dinky illustrator!” Cried Weyman, “Bah! ‘That's heresy— ‘The plot’s the thing! All dots and dashes, And haughty She and valiant He, And fires that burn mere words to ashes.” No, no,” said Hope, “that’s not the way To inake a really corking novel; ‘The style’s the thing—whether you lay Your plot in castle or in hovel.” “Come, now,” said Oppenheim, “a plot Is really good; and Merriman— Poor chap, he’s dead !—knew quite a lot, I try to work along his plan.” “You make me smile,” said Davis, “for You English don’t know how to hustle; Make your men fight, then fight some more— There’s nothing like a first-class tussle!” “Dear me!” said Edith Wharton. Ideas are so elemental! A problem is the thing, I’m sure— A problem not foo sentimental.” “Your “Why, yes,” said Mrs. Ward, “I see A problem may be made attractive If draped with high society And fed on something retroactive.” “True sentiment,” Miss Deland cried, “Ts just that bit of sweetest savor Which, I think, modestly, must hide In all the books the public favor.” “Well, that,” said Howells, “I will not bar; But then, dear lady, pray believe me, I like to see things as they are— T'll not let even love deceive me!” “Words, words! I James, “I find that words alone are heeded; Upon the Hudson or the Thames, Words, words—just words—are all that’s needed.” swear,” said Henry “No, Henry, you're mistaken, friend,” Said Meredith. “’Tisskill tochoose them; And, when, you've chosen them, the end Of all true art is how to use them!” “Alas,” I cried, “your recipes To write a book with glamor in it Confuse me, so I think I'll seize A fool’s advice, and not begin it!” Isabel Ecclestone Mackay. DRINK SANDERSON'S “Mountain Dew” in moderation and you will find that the life and force contained in it will be im- parted to you. Don't take our word. Try for yourself. AILZZI Those who know, pronounce it “just right.” ABSOLUTELY PURE MELLOWED BY AGE Sole Agents W. A. TAYLOR & CO. New York On Lake George 4:°2c03777°" THE SAGAMORE One of the Mog Ideal Summer Resorts in America Now Under the Management of T. EDMUND KRUMBHOLZ, P. O. Sagamore, N. Y. WINTER —The Kirkwood, Camden, South Carolina comicbooks.com