Life, 1907-07-04 · page 39 of 48
Life — July 4, 1907 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. It contains two distinct ads: 1. **Morgan & Wright Tires** (top two-thirds): A straightforward product advertisement featuring a large tire image and a pastoral driving scene. The ad promotes tire durability and reliability, claiming their tires can withstand "hard usage" and provide "reserve strength." It mentions available styles (Clincher/Dunlop) and the Midgley Universal Rim. The appeal is to motorists seeking dependable automobile tires—a practical concern in the early automotive era. 2. **Life Magazine Subscription** (bottom): An advertisement offering bound volumes of *Life* magazine for library collections at four dollars per volume, with special pricing for unbound copies. There is **no political cartoon or satire present**. This is a commercial page from *Life* magazine using its editorial space for paid advertising, typical of early 20th-century publishing practices. The tire ad's claims about durability would have been genuinely newsworthy when automobiles were still relatively new technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Thousands of enthusiastic motorists can testify to the fact that MORGAN & WRIGHT TIRES ACTUALLY FORTIFY THE MOTORIST AGAINST WHOLLY UNNECESSARY TIRE ANNOYANCES They are made of extremely tough rubber stock; the fabric (the best quality obtainable) is utilized in a manner that greatly enhances its normal strength, and the shape of the completed tire is such as to give it the least possible strain when inflated. The result is a tire that can and does stand an almost incredible amount of hard usage. You may never have occasion to use the reserve strength that is put into them, but it’s there if you do. Made in either Clincher or Dunlop styles, with plain Bailey or Midgley tread. The Midgley Universal Rim (illustrated on sectional cut herewith) accommodates either Clincher or Dunlop tires with the same set of beads, and is perhaps the strongest and most convenient rim on the market. ASK FOR A COPY OF OUR HANDSOME 12-PAGE “GOOD TIRE” BOOKLET MORGAN & WRIGHT, 5 Bellevue Ave., DETROIT, MICH. O LIBRARY should be without a complete set of LIFE. Bound Volumes of LIFE, Four Dollars each for the later volumes bound in red and gold, green and gold and full black. Prices of the earlier volumes and complete sets made known on application, The issues of LIFE for six months constitute a volume. To those who send unbound copies in good condition the price of the bound volume will be Two Dollars. LIFE PUBLISHING COMPANY 17 West Thirty-first Street, New York City comicbooks.com