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Life, 1907-06-27 · page 23 of 25

Life — June 27, 1907 — page 23: what you’re looking at

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Life — June 27, 1907 — page 23: Life, 1907-06-27

What you’re looking at

This page combines theater commentary with advertising and a satirical automobile advertisement. **Theater Content:** The top section ridicules theatrical pretension. It describes how a theater manager invented a fake quotation attributed to obscure poet Arthur Symons for a play program. A New York critic then praised these "beautiful and well-known lines"—demonstrating how critics praise without verification. The satire mocks both managers' hype and critics' superficiality. The "Friday the Thirteenth" section lampoons producer David Belasco's acquisition of Thomas Lawson's novel, sarcastically suggesting such ego-driven productions will feature the author prominently, include gold-brick gifts for attendees, and generate absurd promotional rumors (the novel being translated into Papuan, Sioux, etc.). It's mockery of American hype and press-agent sensationalism. **Ford Advertisement:** The bottom section humorously advertises Ford's six-cylinder model through a man so devoted to his car's performance that he resents church quartettes by comparison—satirizing both automotive enthusiasm and religious indifference.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ment,” Mr. Pollock said, “which would be at all appropriate, and the time is too short for me to look them up.” “Oh, make up a few, then,” retorted Mr. Campbell, who, like most theatrical managers, considers nothing in this world very difficult after several years’ experience __ in managing stars. Mr. Pollock, only too willing to please, sat down and wrote this couplet, which seemed particularly apropos of the play: ‘A man made weak by loving, ‘Then strong by being loved. He could think, he says, of no author, living or dead, who is so little read as Arthur Symons, and he gaily attributed the lines to that distinguished gentleman. The following moming Mr. John Corbin, one of New York’s well-known critics, in reviewing the play in the usual way, wrote, in part, somewhat in this wise: ‘The programme, however, was marred by several quotations which had no bearing whatever on the play. It was particularly distressing to sce those beautiful and well- known lines of Arthur Symons given such prominence. Lawson TT WAS bound to come, and we are pre- pared to make the best of it: the dramatic rights for Thomas W. Lawson’s novel, Friday the Thirteenth,” have been acquired by David Belasco. This marks a new era in the drama. At last we may ex- pect to see a playwright’s name printed on the programme in display type to match the manager’s and the property man’s. Trust T. W. L. for that. The play will be “nuts” for the press agent. We foresee rumors that Mr. Lawson himself will enact the part of the conquering hero. Invita- tions to occupy a box on the opening night will be extended to Mr. H. HaRogers, Mr. John D. Rockefeller and others interested in mural chirography. Every lady attend- ing the one hundredth performance will be given’ a gold brick -inscribed with the heart’s blood of the playwright. Any one not a professional dramatic critic who can prove that the play isn’t greater ethically than aesthetically will be admitted to the bar of the State of Massachusetts. No “system” speculators will be allowed. Meanwhile, the latest advices are that the novel has been translated into Papuan, Cingalese, ‘Tibetan, Magyar, Sioux and the dialect of Halstead Street, Chicago. The Yaquis are using it as a text-book in the public schools. Nothing since, the ap- pearance of the Mahabharata has caused such a sensation in Hindostan. The Gaelic League is considering the advi- fability of turning it into Gaelic, in order to discourage immigration» Or are these rumors in reality like those which emanaye cccasionally from Wall Street, issued fo- the purpose of booming.a sagging stock %, | PALL MALL FAMOUS CIGARETTES for CONNOISSEURS A Shilling in London A Quarter Here ORI E NT CLARK'S TENTH ANNUAL CRUISE, Feb. 6, ‘08, 70 days, by specially chartered S.S. “Arabic,” 16,000 tons, 30 TOURS TO EUROPE, 3 ROUND THE WORLD. HARTSHORN SHADE ROLLERS Bear the script name of Stewart Hartshorn on label. Get * Improved,” no tacks required. Wood Rollers Tia Rollers FRANK C. CLARK, Times Building, New York NE FORD OWNER wtes he has become so imbued with the six-cylinder idea he hates to go to church for fear there'll be a quartette in the choir. So he braves the preacher and rides. HE'S A .LITTLE RADICAL —or perhaps it’s only an excuse—but we can sympathize with him. Once you have tasted the delights of the “six’’ nothing else will do. And the best “‘six” on wheels is the FORD. re pele Write for Catalog and Address of Your Nearest Ford Agent or Branch Model “K™ 6 cyl., 40 H. P, Model ““R,”* 4 cyl, 15 HP. FORD MGTOR CAR CO., 263 Piquette Ave., Detroit, Mich. :