Life, 1907-06-20 · page 31 of 32
Life — June 20, 1907 — page 31: what you’re looking at
What you’re looking at
This is primarily **advertising, not satire or political commentary**. The page features a full-page advertisement for the 1908 Packard "Thirty" automobile, published in *Life* magazine. The image shows a detailed technical illustration of the luxury touring car in side profile. The accompanying text emphasizes Packard's manufacturing philosophy of focusing production on a single, refined model rather than diversifying. It highlights the car's availability in multiple configurations (touring car, runabout, limousine, landaulet) and emphasizes qualities like "modish design" and "luxurious appointment." The $4,200 price point (f.o.b. Detroit) positioned this as an expensive, premium vehicle for wealthy buyers—substantial money in 1908. This is straightforward product promotion, not satirical content, reflecting *Life*'s role as both humor and lifestyle magazine of its era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OR the season of 1908, the Packard Motor Car Company continues its time-tried policy of devoting its great factory: to the production . of motor cars of one model—a new Packard “Thirty.” In its most notable form this-is a touring car, and also is furnished as a runabout, \limousine and landaulet, or equipped with cape cart or Victoria top. Capable, modish in design and luxurious in appointment, the car is a Packard throughout, with improved detail and refined construction. The price of the touring car, in standard finish and equipment, is $4,200, f.0. b. Detroit. Packard Motor Car Company Detroit, Michigan comicbooks.com