Life, 1907-06-20 · page 25 of 32
Life — June 20, 1907 — page 25: what you’re looking at
What you’re looking at
This small cartoon illustrates a wordplay joke playing on revolver terminology. Two characters—"Johnny Bullet" and "Ram Rod"—have a heated exchange where they insult each other using gun-related slang. "Son of a gun" and "stiff" are period insults, but the humor depends on the characters' names themselves being gun parts (bullet, ram rod, revolver). The joke is relatively straightforward: it's a visual pun leveraging the anthropomorphized gun components as characters trading insults at an armory. The cartoon appears designed as light filler content alongside the page's dominant advertisements—particularly the lengthy Iver Johnson Safety Automatic Revolvers ad above it, which emphasizes the revolver's safety features and claims never to have caused accidental discharge.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ny tt it AL ALPS HEARD IN THE ARMORY Johnny Bullet: WHAT HAPPENED BETWEEN YOU AND RAM ROD? Re Volves WELL, HE CALLED ME A “SON OF AGUN,"” AND I CALLED HIM “A STIFF” AND HE GOT MAD. Latest Books The WindJall, by C. F.. Craddock. (Duffield and Company. $1.50.) The Golden Crisis, by E. N. Clark. (Oasis Pub- lishing Company. $1.00.) A Practical Guide jor Authors, by W. S. Booth, (Houghton, Mifflin and Company. $0.50.) Letters to a Painter, by Ostwald-Morse. (Ginn and Company.) Tie Short Story, by Evelyn M. Albright. (The Macmillan Company. $0.90.) American Hero Stories, by Eva March Tappan. | (Illustrated, Square r2mo. $1.00.) Harding of St. Timothy's, by Arthur Stanwood Pier. (Illustrated. 12mo. $1.50.) Montlivet, by Alice Prescott Smith. (12mo. $1.50.) Poems of Edward Rowland Sill. (Houschold edi- tion, Crown 8vo. $1.50.) The Story of Pocahontas and Capt. John Smith, . Boyd Smith. (Illustrated in color. Large g. $2.50 net; postage, extra.) ¢ Demetrian, by Ellison Harding. 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(Duf- OVER A MILLION AND A HALF IVER JOHNSON 1c REVOLVERS SAFETY AUTOMA have been sold, and we have never learned of a single accidental dis- charge—our claims have made good. ° Do you, who are about to buy a revolver, realize what these remark- able facts mean to you? : This tremendous sale of 1,500,000 Iver Johnson Safety Automatic Revolvers means that the Iver Johnson must excel in all those points of revolver excellence that appeal to revolver users, The great record of “ never an accidental discharge" means that it is impossible for you to harm yourself or others through striking an Iver Johnson hammer on bureau drawers; through dropping the weapon on the floor; through catching the trigger on the pocket, etc. To prove it, *Hammer the Mammer"—the revolver won't go off. But pull the trigger and its action is sure and effective. 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