Life, 1907-06-13 · page 24 of 24
Life — June 13, 1907 — page 24: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire**—it's a straightforward **advertisement for Budweiser beer** from the Anheuser-Busch Brewery in St. Louis, published in *Life* magazine on June 13, 1907. The ad employs marketing language typical of the era, claiming Budweiser is "The King of Bottled Beers" and the most universally available brand globally. It emphasizes quality through "best materials," "modern methods," and proper maturation time, and makes a health claim—calling it "the most healthful beverage known," a common pitch for beer in early 1900s advertising when beverages were sometimes promoted as tonics. The decorative bottle image and eagle emblem are branding elements. There is no satire or political commentary present—this is simply period advertising designed to promote brand prestige and ubiquity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The King a of Bottled Beers Call for Budweiser at any point on the globe and it will be served. Budweiser is more universally used than any other brand of beer. To test this statement, simply ask for “The King of Bottled Beers,” in club, hotel, café or dining-car, at home or abroad, and note how quickly a bottle of Budweiser appears. The superiority of Budweiser _is due to the use of the very best materials obtainable, the most modern methods of brewing and the necessary time for maturing. It is not only delicious in taste and flavor, but the most healthful bever- age known. Bottled only at the ANHEUSER-BUSCH BREWERY yp. ST. LOUIS, U. S. A. [/>S——— a comicbooks.com