Life — June 6, 1907 — page 53: what you’re looking at

What you’re looking at

This is a **Schlitz beer advertisement**, not a satirical cartoon. The page appeared in *Life* magazine during the early 20th century. The ad argues that while people have different taste preferences in beer, **purity is more important than flavor preference**. It claims Schlitz's key advantage is absolute purity—freedom from germs and the inability to cause biliousness (digestive upset). This appeals to health-conscious consumers of the era. The ad emphasizes checking bottles for "Brewery Bottling" branding on corks or crowns to ensure authenticity. The tagline "The Beer That Made Milwaukee Famous" references Schlitz's actual prominence in Milwaukee's brewing industry. This reflects early-1900s advertising's focus on scientific purity claims as a competitive selling point.