Life — June 6, 1907 — page 5: what you’re looking at

What you’re looking at

# Analysis This page contains two advertisements rather than satirical editorial content. The **left advertisement** promotes summer travel through Raymond & Whitcomb Co., offering tours to Yellowstone Park, Alaska, Canada, and Europe via various rail and steamship lines. Below is an illustration labeled "THE FIRST SUBMARINE EXCURSION" depicting a figure in what appears to be an early submarine vessel. This references the novelty of submarine tourism—submarines were emerging technologies in the early 1900s, making recreational submarine trips a remarkable luxury experience to advertise. The **right advertisement** promotes American Express Co.'s Travelers Cheques, established in 1891. It emphasizes this as a "modern form of carrying funds" for international travelers, with contact information for multiple cities. Both ads target wealthy travelers planning summer vacations abroad—the page's primary audience and advertisers.