Life, 1907-06-06 · page 45 of 56
Life — June 6, 1907 — page 45: what you’re looking at
What you’re looking at
This page contains **primarily editorial and advertising content** rather than political cartoons. **The main feature** is a letter-exchange about Edward Bok (editor of *The Ladies' Home Journal*). A telegraph operator from Norfolk, Virginia corrects Bok's account of their interaction. Bok claimed he discovered the operator's idea for home-building articles and paid $50; the operator counters that Bok actually paid only $20, misrepresented the circumstances, and later rejected the operator's own submitted story. The satirical point: **Bok embellished a self-serving anecdote to appear generous and insightful**, when the reality was less flattering. **The advertisements** (Winchester rifles, Corbin automobiles, Paris travel, a Baedeker guide) represent typical early-20th-century magazine revenue. The "Full Flight" hot-air balloon illustration appears decorative rather than satirical. The page demonstrates how *Life* mixed reader letters critiquing public figures with commercial content—a format allowing critique of powerful editors like Bok while maintaining advertising revenue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FULL FLIGHT ENCLOSE a clipping from an interview with Mr. Bok, printed in a recent issue of The Editor: \ telegraph operator in Norfolk, Va., once sent me a manu- script. wrote to him, saying that his manuscript was hopeless sit was, but adding that it contained an idea for which I would pay him fifty dollars if he would allow me to use it. He wrote back telling me to take it by all means and adding that he hadn't expected to get more than ten dollars for his article in case it was accepted. ‘That idea was the suggestion for the series of articles called “How We Saved for Our Home.” It proved one of the most popular series of articles we ever published. Four out of every five letters we received renewing subscriptions since its publication mentioaed it. T rise to remark that I am the “telegraph operator in Norfolk, Va.,” referred to, and that I have had a good laugh at Mr. Bok’s version of the incident. ‘The fact is that at the time his magazine was pub- lishing pictures and descriptions of fifty-thousand- dollar houses in order to give his million subscribers hints in home-building. I thought it a waste of time and ink, and wrote to tell him so. ‘The people who could build fifty-thousand-<dollar homes were able to hire architects to do their planning and didn’t need the Home Journal’s help. Besides, I told him a plan which aimed to help only in high places, where help was not needed, wasn’t the proper thing to put before the mass of his subscribers. I suggested that in the actual building of each humbler home there was a heart-interest story; that a series of these gathered in and made a feature of the Journal would do more to help prospective home-builders than all the pictures of high-priced buildings he could print from now to never. He really didn’t write me that the manuscript was hopeless; what he did was to snap at the suggestion, though, in my opinion, not the best possible use was. to be made of it, And Mr. Bok didn’t send a check for fifty dollars either, nor did I ever say one little time that I was glad to sell the idea for ten dollars. He sent a check for twenty dollars and said he thought the suggestion a good one; so that at his own valuation the Journal still owes me thirty dollars. Afterward I did write the story of my own home- building and sent it to the Journal; a good, honest story, which they returned after a long time with an exceedingly pleasant lette:. That, I suppose, was the hopeless manuscript I forgive Mr. Bok the little inaccuracies in the he must be a very busy man, indeed. ‘The hat pleases me is that so able and busy a man should remember that a telegraph saan at Norfolk once sent him a manuscript. I’d send him some more if he’d make good on that fifty.—The Editor. SARATOGA SPRINGS, sumptuous hotels, magnificent boulevards and parks, good music, distinguished society, a thou- sand attractions. Send s cents postage for “A Summer Para- " suide to northern resorts to A. A. Heard, -D. & He Co., Albany, N.Y. All.Winchester rifles are so made. Rifles Shisot Well, Work Well and Wear Well The rough, hard usage that hunting rifies often receive requires them to be constructed on sound mechanical principles and of the best materials. Strength, accuracy, reliability of operation and general finish are all given careful attention. Nothing is left undone that will make them shoot well, work well, look well and wear well. Winchester Rifles are made for all kinds of Hunting and Wincheater Cartridges for all kinds of Guns. WINOHESTER REPEATING ARMS CO. - - = NEW HAVEN, CORN. Are you going to PARIS this summer? ORBIN ECONOMY A Corbin owner writes us: “I can run my car ata great deal less expense than any other car that will do the same work. Am very much pleased with it, and would not give it for any other car lever saw.” A Handbook Especially For Women ERE is a new book which is just what has been so long needed. All the really neces- sary information of many guide- books in one small volume the size of Baedeker. CORBIN MOTOR VEHICLE CORPORATION Member Arvciaton Linneand Aviomobe Maseftetarery NEW BRITAIN, CONNECTICUT 1888 Broapway, New Yore tly Airects complete its large orray of Chicago: Evening Post. By Elizabeth Otis Williams With Map, $1.00 net, postage 7 cents Atall A.C. McCLURG & CO. Book Stores Publishers comicbooks.com