Life, 1907-06-06 · page 43 of 56
Life — June 6, 1907 — page 43: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for automobile tires from the early 20th century. The page shows a three-dimensional product display featuring a giant tire cross-section with the Midgley Tread and Universal Rim. The ad emphasizes practical features targeting early motorists: the Midgley Tread prevents skidding, and the Universal Rim is strong and reliable. Small diagrams illustrate the tumbuckle and operating wrench used for tire installation. Morgan & Wright, headquartered in Detroit, marketed their product as dependable and widely available through dealers. The tagline "Morgan & Wright Tires Are Good Tires" appears as both text and a base plate on the display. This represents Life magazine's commercial content—automotive advertisements were common in early 20th-century publications seeking advertiser revenue. No satire or social commentary is present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ith Midgley Tread oa Midgley Universal Rim MORGAN & WRIGHT TIRES are the kind a man feels safe in putting on his car. The quality of service they give is exemplified in the en- thusiastic praise of thousands of motorists who have put aside tire troubles by putting on Morgan & Wright Tires. THE MIDGLEY TREAD is admittedly the most satisfactory device ever offered motorists to prevent skidding. THE MIDGLEY UNIVERSAL RIM is not only decidedly simple in operation, but (what is equally important) is every whit as strong as a one-piece rim---and the beads will not come off unless taken off. This illus- tration shows the rim as used for Clincher tires (the bead is merely reversed in changing to Dunlop The smaller illustrations show the nature of the tumbuckle and the small operating wrench. For sale by reliable dealers everywhere. ‘Write for our booklet on “Good Tires.” MORGAN & WRIGHT, 5 Bellevue Avenue, DETROIT, MoRGAN &WRIGHTTiRES ARE GOOD 7 |__ARE Goon 7 comicbooks.com