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Life, 1907-05-16 · page 9 of 36

Life — May 16, 1907 — page 9: what you’re looking at

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Life — May 16, 1907 — page 9: Life, 1907-05-16

What you’re looking at

This page is primarily **advertising, not satire**. It features two car advertisements for the American Motor Car Company of Indianapolis: 1. **"The American Roadster"** - A high-powered automobile priced at $3,250, marketed as "the fastest, most reliable and safest car in the world for gentleman's road work." The ad emphasizes low center of gravity and road clearance. 2. **"The American Tourist"** - A touring car variant priced at $1,250. The left column contains **"The Literary Zoo,"** editorial commentary about Philadelphia's literary figures and periodicals, including mentions of *The Times Magazine* and *The Cosmopolitan*. Below the car ads are smaller advertisements for **Calder's toothpaste** and the **Hawkeye Refrigerator Basket**. The page reflects early 1900s consumer culture and advertising strategy in a satirical magazine.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Literary Zoo I IO pass the home, with its physician’s office and literary “den” combined, of Dr. S. Weir Mitchell. Only two blocks west is the abiding place of Dr. George M. Gould, whose five volumes of “Biographic Clin- ics” have compelled an ever-widening critical attention, while the ‘Fireside Sphinx” of Miss Agnes Repplier sits in- scrutable at Nineteenth Street and Chest- nut. Nor must one omit the human encyclopedia, Talcott Williams, of Pine Street, who does not bother writing books, 7 hut who knows about everything, and who tells it modestly in simple brevier type. The literary shriner of the future can do Philadelphia, en route to New York, while stopping over at Johnamaker’s for luncheon, and never miss the time. Magazines VERY now and then, somebody im- pressed by the paucity of periodical literature launches a new magazine. A his- tory of such ventures undertaken in Man- hattan would be instructive, but possibly not deterrent to those daring souls who can capitalize the courage of their convictions. The most recent and noteworthy attempt to establish a high-class periodical has come to an end with the suspension of The Times Magazine, which expires sol- vently and creditably after a persistent struggle. Originally projected by Mr. John Brisben Walker as The Twentieth Century Home, it did not at once take the community by storm, and suffered in con- sequence some modification of plan and title. Its recent conductors are men of ex- perience and proved capacity in their spe- cial field; but dispassionate observers did not detect in the magazine that marked originality of purpose and method essen- tial in a field already so thickly sown—and the public seems to have shared this view of it * * * GEEKERS of reputation and great re- ward will not be discouraged by such failures. The magazine field was pro- nounced to be preempted in the days when Mr. Walker emerged boldly from the West, and startled the sacred precincts of The Century with offers to purchase. His com- promise, The Cosmopolitan, fetched $500,- o0o—so we have been informed—when sold to Mr. Hearst. Similarly, Mr. Me- Clure braved competition with new ideas and limited capital, and is now fairly well established in Twenty-third Street with a monthly which he runs in a way “to please himself,” as he has put it You can never tell. We doubt if The Argonaut—at its best, the best weekly of its class published on this continent— would “go” in New York, while certain other publications persist in circulating freely, in the face of our superior taste and judgment. “No Noise But the Wind” THE AMERICAN ROADSTER High Powered, High Speed, High Class Price $3,250 f.0.b, Indianapolis With this little beauty you can feed your dust to anything on the road and feel perfectly safe and comfortable while doing it The fastest, most reliable and safest car in the world for gentleman’s road work. Does better than a mile a minute without effort. center of gravity makes skidding unknown, upsetting impossible. The frame is underslung, suspended from the springs. Noth- ing projects below the frame. Note the fact that the body sets between the axles, not over them. The great springs allow the axles to travel up and down without disturbing the body. Road clearance, 10 14 inches. THE AMERICAN TOURIST has features which place it in the forefront of the touring car class. Price, $3,250 f.0.b. Indianapolis. Send for complete catalog describing both cars. Low Road clearance, 10% inches. SPECIFICATIONS—Four Cylinders, 5 x 5, water cooled. Double ignition. H.T. Magneto with Auxiliary Coil and Battery. Float feed Carburetor. Complete automatic lubrication, Sliding gear transmission, three forward and reverse. Direct drive with floating live axle. Wheels 36x 334 and 364. Wheelbase 106. Frame pressed steel, underslung on half-elliptic springs, 42-inch front and 48-inch rear. Spark and throttle levers on steering wheel. Running and Emergency brakes. Weight 2,200 Ibs. H. P. 40 to 50. Price $3,250. American Motor Car Company Indianapolis SELLING AGENCIES: Detroit Motor Car & Supply Co.. A. Fredericks, 16 Columbus Ave. Cucaco, It. Pardee & Canary, Inc., 1218 and 1220 Michigan Ave. St. Louis, Mo. Peper Automobile Co., 3922 Olive St T Covo, Smith Automobile Co., 1420 and 1422 Court Place rizs, CAL. S. California Motor Car Co. Rentros Garage Ota. Oklahoma Motor Car Co. » Willys Crew Motor Co ak Raps, Ia. A. E. Durin New Yor Cry. 2230 Broadway Bostox, Mass. Tho wke: Rofrige: ator Bi sket! THE keep your lunch, cool Bod palatable hroagtsoet the mer Gay. iets nestand durable. Ste, St213%10 aches deep, 2.7 Bpeclal sizes for Antos. Ask Genter and write for bookl Burlington 220 Mala street For WHITE TEETH—Use The High Quality of Fifty In Glass or the New Aluminum Cans, 2Sc. Years Ago Travelers’ Size Sold at all Shops by mail Toc. DENTINE At all the Shop—A Sample by mall 10e, for Rright ‘Salle Calder's ‘Tablet. Albert L Calder Co comicbooks.com