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Life, 1907-05-16 · page 6 of 36

Life — May 16, 1907 — page 6: what you’re looking at

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Life — May 16, 1907 — page 6: Life, 1907-05-16

What you’re looking at

This page is primarily **advertising**, not satire or political commentary. The major content consists of three advertisements: 1. **Goodrich Tires** - emphasizes durability through performance testing ("Hard miles carry more argument than long talks") 2. **Holsman Automobile** - promotes a vehicle model with "five years of success," highlighting rubber tires and smooth operation on city streets 3. **Scandinavian Fur and Leather Co.** - advertises apparel and accessories The right column contains "The Literary Zoo," a satirical fiction piece about characters named Eustacia and Archibald—literary satire unrelated to the advertisements. The editorial commentary critiques contemporary novelists for lacking "esprit de corps" and ethical standards in their work. This is a typical early-20th-century magazine page mixing consumer advertising with literary content.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

PERFORMANCE Hard miles carry more argument than long talks. So, when we that GOODRICH TIRES are strong tires, tough-treaded tires, out and out long wearing tires, we want the great circle of severe Automobile events to prove our statement — and it does. ABOUT cH TIRES Banat iM, BRANCHES IN ALL LARGE CITIES STANDARD ty; handsome, bigh-wh and splendidly eff . nolselessly and s . OVET Di ects, oF rockiest, ruttiest, country roads. Practically no repairs and low maintenance. Sold Rubber Tires—no pneumatics to collapse. Air-cooled—no water to freeze. Holsman features are all fully patented. Two simple hand levers regulate entire control—start, steer, stop, reverse and brake. No live axles, friction clutches, dif ferential gears, pumps, etc. Double hill-climbing power in reserve. Send ‘today for Handsome Booklet—Free, HOLSMAN AUTOMOBILE COMPANY 692 Monadnock Block CHICAGO, ILLINOIS Our New Spring Catalog A is now ready, and shows Automobile Apparel AND Accessories from the best-known Modists in Paris, Lon- don and Copeni never before sho} this country. It is profusely illus- trated and is a ditectory to all that is best and latest in everything for the motorist and en- thusiast in out-of-door sports, both in ready- to-wear and tailored- to-order garments. If unable to call send forthe Cotsleea Scandinavian Fur and Leather Co. 14-16 Weat 33d Street, New York Zo. Sporadic Fiction HY not a poem as they treat The stories in the “ Eustacia’s lips were very sweet He stooped to”—and here intervenes A line—italics—telling one Where one may learn the things that he, The noble hero, had begun. (Continuation on Page 3.) Page 3—oh, here it is—no, here— “Kiss them, Eustacia hung her head; Whercat he said, ‘Eustacia dear’— And sweetly low Eustacia said”: (Continued on Page 17] Here, just between the corset ad And that of Smithers’ Canderine. (Eustacia sweet, you drive me mad.) “*No, no, not that! But let me tell You why I scorn your ardent kiss Not that I do not love you well; No, Archibald, the reason’s this’” [Continued on Page 24.) ‘Turn, turn, my leaves, and let me learn Eustacia’s fate; I pine for more; Oh, turn and turn and turn and turn! “*Because—and yet I ought not say ‘The wherefore of my sudden whim.’ Here Archibald looked at Eusta- Cia, and Eustacia looked at him. ‘Because,’ continued she, ‘my head?” —~ T never knew Eustacia’s fate, I never knew what ’Stacia said. [Continued 01 Page 58.) s 8 8 Sooth, in these days of graft and greed Is it not hard enough to read At all? Why then the story scatter Throughout “pure advertising matter?” Franklin P. Adams. wun a trade that aspires to the dig- nity of a profession, the average novelist of to-day is sadly lacking in esprit de corps and in any fine sense of what is cthically right. In his salad days, in the days of early struggle, he talks bitterly of the unsympathetic publishers and enthu- siastically of his ideals. When success comes to him he is only too prone to shed his ethical standards with his shabby coat One famous humorist-philosopher has repudiated a contract with a certain pub- lisher because, made just on the eve of his sudden rise to fame, its terms were not as liberal as later he found he could demand. A young novelist of note who scores mightily the frailties of human nature in his novels makes one publisher bid against another so that in the heat of prideful contest he may exact the uttermost farthing. Businesslike? Yes—but is it professional? What would one think of a great lawyer who would openly say, “I comicbooks.com