Life, 1907-05-16 · page 36 of 36
Life — May 16, 1907 — page 36: what you’re looking at
What you’re looking at
This is a **Kodak advertisement**, not a political cartoon. The page shows a product advertisement for the Kodak Tank developer, published in *Life* magazine on May 16, 1907. The dramatic black-and-white photograph depicts what appears to be a domestic or working-class scene—figures in an interior space with casual dress and modest furnishings. However, this image serves purely as an **atmospheric backdrop** to advertise Kodak's new developing technology. The advertisement's appeal was revolutionary for its time: Kodak's Tank developer promised to simplify film development by eliminating the need for a darkroom. Users could develop photographs "by daylight" through a simple mechanical process—"as simple as pressing the button," echoing Kodak's famous marketing slogan. The ad positions this as convenient and superior to traditional "dark-room methods," marketing modernization and ease of use to amateur photographers. There is no satire, caricature, or political commentary present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
May 16, 1907 Development is at your convenience when you use KODAK TANK It’s all by daylight, as simple as “pressing the button” and the experts say that it gives better results than the dark-room method. KODAK Tank Developer, $2.50, $5.00, $6.00, $7.50 EASTMAN KODAK CO. The 1907 Kodak Catalogue gives jull details about Rochester, N.Y. The Kodot City. ’ o ty sd the new Kodaks and the Daylight Method of comicbooks.com