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Life, 1907-05-02 · page 13 of 48

Life — May 2, 1907 — page 13: what you’re looking at

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Life — May 2, 1907 — page 13: Life, 1907-05-02

What you’re looking at

This page is primarily **advertising, not political satire**. The main visual content features two ads: 1. **Studebaker Bros. advertisement** (center): Showcases horse-drawn carriage equipment and stable supplies, emphasizing "high standard of modern stable equipment" with detailed illustrations of saddles, harnesses, and carriage room setups. 2. **Motor Boats That GO advertisement** (bottom): Promotes motorboats ranging 2-150 H.P., priced from $200 up, by Newbury and Dunham manufacturers in New York. The left column contains "The Literary Zoo," a lighthearted essay about riding habits and author Thomas W. Lawson's career as a writer and businessman—purely editorial content, not satirical commentary. The page reflects early 20th-century consumer advertising mixed with general interest editorial material.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

1 1 ’ > 7 Se: a ‘ . S T € HE fashion of riding astride—so long and so eamestly advocated by Colonel Dodge—is coming to be pretty generally adopted by women, and now that even the aservative British have taken it up, the addle is in a fair way to become obso- lete. Persons may still be found, however, whose sensibilities are shocked at first sight of mature femininity “straddle-bug.” Grace “Galloping” Seton encountered one uch in the course of her equestrian ram- blings in the Rockies. Mrs. Seton wears a riding habit that she designed herself. It isa cunning contrivance that would have made the lady Centaurs (sure the Centaurs were not all gentlemen) wild with envy. Copies of it adorn the Duchess of Bedford, the wife of an Indian maharajah and other titled persons who have “got the habit.” Mrs. Seton naturally sets great store by it, and when she came cantering up to the St. Regis of Red Dog she prepared to look un- conscious when the feminine population turned out and leveled its lorgnettes. As it came to pass, there was only one woman in the hotel, and she was an ‘m- portation from a shoe factory in Bridge- port, Conn. ‘The apparition in the divided skirt filled her with amazement. It seemed to strike her dumb. But presently she found her tongue—as a woman will, with out medical aid, if you only wait —and pro- nounced the social verdict of Red Dog with the sounding accent of finality: “Well, there’s one thing sure—you ain’t no lady.” THe popular notion that Thomas W. Lawson, as a man of letters, sprang full-armed froin the head of Everybody's does that epic advertiser an injustice. He began doing things at an early age. A banker and broker at thirteen, he mas- tered the hyphen and exclamation point in the intervals of amassing millions, and long before his majority he had become a contributor to the periodical press. He is the author of ‘The Krank”—published twenty years ago, but, unfortunately, ‘out of print”; of “Secrets of Success,” also unobtainable; of a collection of poems and short stories reprinted from the magazines. Unlike the common tribe of scribblers, it is the joy of creation that chiefly impels Mr. Lawson when he takes his pen in hand. Literature, no less than virtue, is for him its own reward. In 1888 he poured his political knowledge into a ‘History of the Republican Party,” and confined it to four copies printed on satin—a literary achieve- ment without a parallel. Like another Boston author, the late Thomas Bailey Aldrich, Mr. Lawson “writes too little.” He is, moreover, too ret- icent, too restrained. We would like to see new editions of his earlier works—especially the poems. His floral fame has been asso- ciated with the pink ; secretly, it would seem, the modest violet is his favorite flower. HE high standard of modern stable equipment requires not only the careful selection of vehicles and harness, but the correct assembling of many details. The Studebaker repositories are prepared to sug- gest a plan for correct equipage and provide every necessity—thus insur- ing absolute harmony in style as well as completeness in equipment. FOR THE CARRIAGE ROOM—Every modern type of horse-drawn vehicle ready for prompt delivery. Special styles built on order. FOR THE HARNESS ROOM— Appropriate harness and equipments especially designed for use with Studebaker vehicles, Correét in every particular and complete to the smallest detail. FOR THE STABLE —A full line of implements and supplies. FOR THE OWNER’S USE—Saddles of wide range in make and style, riding-crops, gloves, outer garments, and the latest novelties in fitted luncheon and tea baskets. Call ér tend for detailed catalogue. STUDEBAKER BROS. MFG. CO. REPOSITORIES tudebaker Bros. Co. Studebaker Bros. Mig. Co, 378and 385 ‘abash Ave. 10.—Studebaker Bros. Mfg. Co., 13th ‘and s. FRANCISCO. C: tudebaker Bros. Co. of Cali- fornia, Market and 10th Sts PORTLAND, OR! \ SEATTLE, WASH. 308 SALT E Uish, 187 and 180 State St DENVER, COL.—Studebaker Bros. Mfg. Co., 15th and Blake Sts. DALLAS, TE) potdebaker Bros. Mfg. Co..817 and 319 judebaker Bros. Co. of All Sizes and Models —Open Launches Hunting Cabins, Glass Cabins Motor Boats That GO 2 to 150 H.P., Prices $200 up— but all one grade—the BEST No matter what your boat plans are t afford to miss our proposition, so send for in- formation and catalogue to-day. We build Power Boats exclusively NEWBURY and DUNHAM Western Launch Worl Weat 210th St. and Harlem Riv Just West of Broadws Agents Wanted la Unrepresent New York Territory comicbooks.com