Life, 1907-04-25 · page 22 of 24
Life — April 25, 1907 — page 22: what you’re looking at
What you’re looking at
This page is primarily **advertising** interspersed with light literary content. The main satirical element appears in "The Twain in Mask," which discusses **Mark Twain's celebrity and self-promotion**. The text playfully critiques how Twain photographs himself in various states (in bed, in costume, in nightshirts) and orchestrates his public image, suggesting his capacity for self-exposure rivals that of religious figures like Dowie and Eddy or political figures like Theodore Roosevelt. The joke is that Twain's "fool" side cleverly complements his wise side—he's a shrewd self-promoter masquerading as guileless. The lithograph reference indicates Twain's image was being mass-marketed on newsstands. The page otherwise contains period advertisements (liqueurs, champagne, chewing gum, ale) and James Montgomery Flagg's comic book promotion "Why They Married," typical of early 20th-century *Life* magazine's mixed editorial-commercial format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
YARRA ARARRADRRARRARIIRAR QUALITY UNEQUALED EXCELLENCE UNSURPASSED ee LIQUEUR ERES CHARTREUX Watjer & Co., 45 Broadway, New York, N.Y Sole Agents for United States, a] SECC ENC CCC CCC CCPC CO OOOO COOH CS i i = i i i i 3 : 3 i F i i i LEE SEE EEE EEN OK EL EXTRA DRY Is better than foreign Champagnes but costs only half the price, as it is Ameri- can made and there is no duty or ship freight to pay. Served Everywhere HOW TO RUN AN AUTOS Owners, Operators, Reis 0 ver cna is best practical book From a Library Comer Gratified % IVE me,” he cried, “one solitary book In which for really human folk to look— For human folk whose veins perchance are full Of blood that’s warm and red and not the dull Automata, the wooden marionettes I find galore in modern novelettes!"” Whereon, to gratify his pleasant whim, I handed the Directory to him. On Reading a Key to Ibsen ik buy the key to Maeterlinck, fo Ibsen and to Sudermann, And all the other Kings of Ink Who lead the gloomy clan. And when I hold it fast, no more You'll hear their babel and their din. Tl turn it quickly in the door And lock the Gloomsters int John Kendrick Bangs, The Twain in Mask LITHOGRAPH of Mark Twain in a white dress suit now embellishes the news stands. With Dowie dead and Mrs. Eddy in the courts, and Colonel Roosevelt in the White House, the greatest living master of the great art of keeping people interested who is still at large is Mark Twain. Dowie could do it. Mrs. Eddy has been wonderful at it. Colonel Roose- velt is unapproachable, but our Uncle Mark comes near being the peer of any of them. He has himself photographed in bed and out of bed ; in his nightshirt and now in costume. Nothing that concerns Mark Twain is without interest to him, and it is plain that he feels that nothing that is of interest to him should fail to be of interest to other persons. He has a fair claim to be considered the most notable of living American writers, and coupled with it is an unapproachable capacity to stand exposure. We do greatly admire and wonder at Uncle Mar! He has long been more or less appreciated, but hardly yet at his full value, for he is one of the most remarkable human combinations our country has pro- duced, The fool in you or us is a hin- drance to the wise man in us. Not so with Mark. The fool in him diligently supple- ments the wise man in him, and it is a job worth doing, for the wise man in Uncle Mark is really pretty wise. And the fool is an incomparably shrewd fool. AT BEAR SPRING WATER “Its purity has made It famoos.” £00) proweverrverrvererererrcrrececy A BOTTLE of EVANS’ ALE Comes to you withall the excellence that can only come of good hops and malt, pure spring-water and su- perior method of brewing and bottling. Hotels, Clubs, Restaurants, Dealers. PrevencovessvcsrncSrsSvaccesccesceveres | CHEW... Beeman's THE a Pepsin Gum « # Cares Indigestion and Sea-sickness. All Others are_teitations. AP OePOS sree esas esess sees ses Seoee sees Deeereeereerrereererrerereoers Why They Married Is a little book by James Montgomery Flagg You will be interested, because even if you are not married you may be some day, and anyhow you may have relatives who are married—so get it. 75 Cents Postpaid LIFE PUBLISHING COMPANY 17 West Thirty-firt Sereet New York City comicbooks.com