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Life, 1907-04-18 · page 4 of 36

Life — April 18, 1907 — page 4: what you’re looking at

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Life — April 18, 1907 — page 4: Life, 1907-04-18

What you’re looking at

This page is primarily **advertising**, not satire or political commentary. The main visual content includes ads for **Kelly-Springfield Tires** (featuring a large tire graphic with horses and passengers), **Vacuum Mobiloil** (motor oil), and **Theodore B. Starr** (jeweler/silversmith). The right column contains "The Literary Zoo," a brief essay by Andrew Lang about the pleasures of authorship—noting that authors' lives are short (average 50 weeks) and discussing their compensations, including public readings and recognition. There is no identifiable political cartoon or satire on this page. It represents typical Life magazine content: a mix of advertisements and literary commentary aimed at educated, affluent readers interested in consumer goods and cultural commentary.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Rubber is the most expensive ingredientin tire-making. ‘That’s why so little of it gets into some tir That is also why so many tires disappoint. The men who make Kelly-Springfield Tires consider the importance of good rubber rather than the cost. The result is tires that meet every demand of every driver—tires for all roadsand all vehicles. Good, honest com- position backed up by the correct tire principle— that’s the Kelly-Springfield idea. Write for booklet, “Rubber Tired” Consolidated Rubber Tire Co. 20 Vesey Street, New York Akron, Ohio THEODORE B. STARR Diamond Merchant, Jeweler and Silversmith Wedding Invitations en- graved in the most approved styles. Exclusive papers of Foreign importation for social corre- spondence. Monograms, crests and dies of unusual artistic merit. | THE PLEASURES OF MOTORING A smootb-running engine is more satis- faction than smooth roads, Mobiloll the perfect automobile lubricant—is the only oil that makes smooth, easy running absolutely certain, There is a grade of VACUUM MOBILOIL prepared for every en- The Mobitoil booklet lists ake of automobile what grade of Mobiloll to us _Mobiloll sold by deat MADISON SQUARE of varying capacities. New York MANCTACTURED BY VACUUM OIL CO. ROCHESTER, N.Y. Zo. The Pleasures of Authorship R. ANDREW LANG has been saying some comfortable words about au- thors. He believes that they have fewer vances than most men, and he has been an author long enough to know. An open market and a decent wage are theirs to command. The expiration of a copyright at the end of some fifty years is not, he points out, a weighty loss, inasmuch as the average age of a book is about fifty weeks. Above all, there is fun in the doing. “If our work amuses nobody else, it at least us.” is a pleasant saying, and it puts the matter in its true light. An author, as we know, is occasionally moved to tears by his own pathos, and to laughter by his own jests; he is stirred by his own eloquence, and influenced by his own arguments. He can always read his own books and recite —to himself—his own poems. If he be adroit, he can even recite his poems to his friends; taking them unaware and provid- ing measures against escape. Wordsworth and Tennyson did this on a grand scale, and their friends pretended they liked it. Then there are authors’ readings, and similar entertainments which are deserv- edly popular. To see an author on his legs, gloatingly rehearsing his own death- less paragraphs, while half a dozen other authors fidget on the platform, indignant that he doesn’t cut it short, is to know more than Emerson ever knew about the laws of compensation. Moreover, if an author be lucky in his publishers, they will do all his bragging for him; will tell a confiding public that his novel is the literary event of the year, that fifty thousand copies have been sold in five weeks, and that it has been translated into the Ostiak dialect of Tungusian. They will see to it that photographs of his library table and of his youngest daughter are judiciously distributed, and that the de- tails of his two months’ trip to Europe are correctly given to the world. An author can cherish his native modesty (than which nothing is more desirable) and at the same time lead a vie de parade (than which noth- ing is more desired). He has ‘“‘all this and Heaven, too.” Agnes Repplicr. RE you reading the new books? Only 1,500 were published since January and if you are industrious and determined you may hope to catch up and qualify your- self for polite conversation before the spring flood of new publications leaves you hope- lessly floundering in the stream of thought. comicbooks.com ——— y >} wi th Di ho na to ch ter mé pr lah tol ro; wil lur rod mo Int wh wo bu lo. you pas con