Life, 1907-04-18 · page 25 of 36
Life — April 18, 1907 — page 25: what you’re looking at
What you’re looking at
The page contains three separate advertisements with minimal satirical content: 1. **James McCutcheon & Co.** advertises lace-front corsets ("L'IRRESISTIBLE" and "GOSSARD"), emphasizing health benefits and proper fit—typical early 20th-century corset marketing. 2. **"This is Jones / Why They Married"** features a small cartoon showing a man's face labeled "Before" and "After," promoting James Montgomery Flagg's humorous book about marriage. The joke appears to be that marriage transforms a man's appearance or demeanor, though the specific satire is unclear from the image alone. 3. **The Gorham Co.** showcases their stationery department services for social occasions, particularly wedding invitations and formal cards. This is primarily a commercial page from *Life* magazine functioning as a vehicle for upscale New York advertisers rather than political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Registered oH Established Trade-Mark Hall a Century Lace Front Corsets WE HAVE, just added to our stock two well tested models, which we believe represent the very best in corset making, viz.: “L’IRRESISTIBLE” and “GOSSARD” The principle of lacing in front we believe is the cor- fect construction from the view-points of health, com- fort, graceful lines, and perfect fitting. These Corsets are carefully made on this principle; the materials are of the very best, and in every way they are high grade. Models may be had adapted for slender, medium and Mout figures. Prices, $5.00 —8.00—12.00—16.50 and 19.50 each. Thoroughly competent fitters are in attendance to explain the merits of these corsets and fit the model selected. We cordially invite inspection. James McCutcheon & Co. 14 West 23d St., New York The Gorham Co. Fifth Avenue New York Before _After Why They Married Is a little book by James Montgomery Flagg. You will be interested, because even if you are not married you may be some day,and anyhow you may have relatives who are married—so get it. 75 CENTS POSTPAID LIFE PUBLISHING COMPANY 17 West Thirty-firet Street New York City Department of Stationery s \G B of the Gor- ham Co. is devoted entirely to the preparation and engra- ving of stationery in cor- rect forms for all social occasions. An adequate corps of skilled engra- vers, and superior facilities on the premises, enable the Gorham Co. to exe- cute promptly all require- ments of their patrons. Examples are shown of exclusive styles of letter- ing together with a full selection of the choicest papers obtainable. The addressing bureau, in connection, assumes all responsibility of ad- dressing and mailing if desired. The following are special fea- tures to which the attention of this Department is given: Invitations and Announcements for Weddings and all Social Functions. At Home, Luncheon, Tea and. Visiting Cards in ap- proved forms. Bookplates— originated or designed ac- cording to per- sonal wishes of patrons. Monogram and Address Dies. The Emblazon- ing of Coats of Ams. Menu and Din- ner Cards. Heraldic De- vices. Modern Em- blems. Downtown Branch Twenty-Three Maiden Lane comicbooks.com