Life, 1907-04-11 · page 24 of 24
Life — April 11, 1907 — page 24: what you’re looking at
What you’re looking at
This page is primarily a commercial advertisement, not political satire. Anheuser-Busch's Malt-Nutrine—a liquid nutritional supplement—offered decorative metal plates as a premium incentive. Customers who collected 12 bottle caps plus 15 cents could obtain ornamental plates featuring classical portrait artwork: No. 1, a work by German artist Herr Wagner, and No. 2, by French artist P. Rall. The elaborate decorative borders suggest these were meant as parlor display pieces, appealing to genteel sensibilities. The advertisement positioned Malt-Nutrine as a health tonic for vulnerable populations—nursing mothers and convalescents—emphasizing its easy digestibility. This marketing strategy combined consumer incentives (collectible art plates) with claims of medicinal benefit, typical of early 1900s patent medicine advertising before stricter FDA regulations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
April 11, 1907 Metal Vienna Art Plates No. 1. Original was painted by Herr Wagner, the eminent German artist. The reproduction (on metal) brings out perfectly the rich coloring of por- trait and decorative border, equaling the original. No. 2. An exact reproduction in original colors No.1 Vigwwa Ant Phare (on metal) of the work of P. Rall, a French artist ot note, whose fine skill in portraiture and exceptional decorative ability are evidenced in every line. See below how to secure these plates. pNnrnEUSER-BUSCy. ahh uliune How to Secure a Plate Malt-Nutrine is put up in cases of one dozen bottles and is sold by druggists and grocers. To secure one of the plates send 12 Tops of Red Metal Caps from Malt-Nutrine bottles, also 15c in stamps or money to cover post- age. Designate the plate you want by stating No. 1 or No. 2. Malt-Nutrine Department 50 Anheuser-Busch Brewing Association St. Louis, U.S. A. MALT-NUTRINE is a predigested liquid-food— easily _assim- ilated by the weakest and most delicate stomach. It promotes appetite, aids digestion and assures healthful and refreshing sleep. The ideal tonic for nursing mothers and convalescents. comicbooks.com