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Life, 1907-04-04 · page 9 of 48

Life — April 4, 1907 — page 9: what you’re looking at

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Life — April 4, 1907 — page 9: Life, 1907-04-04

What you’re looking at

This page is primarily **advertising** rather than satire or political commentary. The main content includes: 1. **Literary discussion** (left column): A passage debating Shakespeare's merit, particularly regarding "Punch and Judy" and "Richard III," discussing the aesthetic versus moral value of his works. 2. **Car advertisement** (center): A Pombile Mark XLIX automobile advertised as offering "Power, Speed and Luxury" with technical specifications and pricing ($4500-$4200). Made by the Electric Vehicle Company of Hartford, Connecticut. 3. **Mobiloil lubricant ad** (lower left): Promoting vacuum-grade motor oil as essential for smooth engine operation. 4. **Life Publishing notice** (bottom): Advertising miniature art reproductions available from Life Publishing Company. The page reflects early 20th-century consumer culture, blending high cultural discourse with emerging automotive and product advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

EF iit Literary))Z00 In a deaf nation these plays would have died long ago. The moral attitude in them is conventional and second-hand; the bor- rowed ideas, however finely expressed, have not the overpow ring human interest of those original criticisms of life which supply the rhetorical clement in his later works... . We have got so far beyond Shakespeare as a man of ideas that there is by this time hardly a famous passage in his works that is considered fine on any other ground than that it sounds beautifully, and awakens in us the emotion that originally expressed itself by its beauty. Strip it of that beauty of sound by prosaic para- phrase, and you have nothing left but a platitude that even an American professor of ethics would blush to offer to his disciples. Wreck that beauty by a harsh, jarring utterance, and you will mal audience wince as if you were singing Mozart out of tune.” * * « yet Shakespeare has afforded Mr. a certain pleasure of a primitive sort. Of all the versions of “Punch and Judy,” he finds“ Richard III” the best. As such “it has abundant deviltry, humor and character, presented with luxuriant energy of diction in the simplest form of blank verse... Richard is the prince of Punches; he delights man by provoking God, and dies unrepentant and game to the last. His incongruous conventional ap- pendages, such as the Punch hump, the conscience, the fear of ghosts, all impart a spice of outragcousness which leaves noth- THE PLEASURES OF MOTORING A smooth-running engine is more satis- faction than smooth roads. Mobiloll— the perfect automobile lubricant—is the only oil that makes smooth, easy running absolutely certain. There’ is a grade of VACUUM MOBILOIL especially prepared for every en- gine. The Mobiloll booklet lists every make of automobile and tells what grade of Mobiloll to use. It's free. Mublloll sold by dealers everywhere—in barrelsand cans of varying capacities. MANUFACTURED BY VACUUM OIL Co. ROCHESTER, W.Y Unrivalled Combination of Power, Speed and Luxury Four 5x5-inch cylinders. Mechanically operated valves ; all on the same side of the Sliding gear transmission. engine. Mechanical oiling with sight feeds to all main bearings. I-beam front axle forged Crankshaft cut from solid without welding. block of special chrome nickel Wheel Pivots of chrome steel. nickel steel. Storage battery ignition with Especially powerful brakes. auxiliary battery for emer- Beautifully fnishedand lux- gencies. urious in al Lappototmests: Mark XLIX Standard Touring medal - $4500 Mark XLIXLimousine - - - 5500 ‘Mark XLVIII Standard Touring Model - 3000 Mark XLVIII Limousine - - = 4200 Immediate Deliveries Geparate catalogues of Columbia Gasoline Cars and Electric Carriages (on request. ELECTRIC VEHICLE COMPANY HARTFORD, CONN. NwW YORK BRANCH : Electric Vehicle Company, 1301x6198 Wert agth St. CHICAGO BRANCH: Electric Vehicle Company, 13g>t14 Michigas Ave, BOSTON : The Columbia Motor Vehicle Co.. Trlaity Mace and Stanhope St WASHINGTON: Washlngtoa E. V. Trans. Co., 15th St. and Oblo Ave SAN FRANCISCO: Middleton Motor ‘omquany, $50 Golden Cate Ave. Member ALL. AM. Are you furnishing a House or Decorating a Room? Have you wall spaces or spots which you wish to make artistically effective at small cost? A dainty catalogue showing in miniature reproductions many of Life's Prints will be sent to any address upon request. LIFE PUBLISHING COMPANY, 17 West 31st Stree, NEW YORK comicbooks.com Life’s Pictures are Particularly Appropriate