Life, 1907-04-04 · page 3 of 48
Life — April 4, 1907 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising content** for automobiles (Darracq motor cars) and Pennsylvania rubber tires, interspersed with satirical cartoons. The top cartoon depicts children playing, with dialogue: "WHO'S DE BIG BOOBY, MICKEY?" / "DIS? WHY DIS IS DE GUY DAT'S NAMED AFTER DE PRESIDENT!" This appears to reference **Theodore Roosevelt**, likely mocking either his prominence in public discourse or a specific policy. The joke relies on calling someone a "booby" (fool) while attributing the name to the president—typical of early 1900s satirical humor targeting political figures. The page otherwise contains product advertisements with technical specifications and pricing for luxury automobiles and tires, reflecting the emerging automobile industry's marketing push to American consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a iad “WHo's “DIS? WHY DIS IS DE GUY The SPIRIT OF SPEED in PENNSYLVANIA CLINCHER TIRES is the phenomenal achievement of scientific ingenuity applied to rubber manufacture. {the impulse of the Speed Myth were resolved into actual practice, the result could not be more than is attained by these highly resilient, tremendously strong, practically constructed tires, THREE TYPES: Pennsylvania Racing—Wuh fat tread—for all cars using tires of four inches diameter ot over. Pennsylvania Non-Skid —T he most practical, durable and economical non-skid device yet perfected. Penneylvania Wrapped Tread WDesaned for lighter cars, but also made ta the larger azes for sernce. Do not make any selection until you have inspected these incomparable tires, Write for oar Tire Booklet PENNSYLVANIA RUBBER COMPANY JEANNETTE, PA. General Sales A. ROGER B. McMULLEN, Chicago. ARRACO For simplicity of mechanism, reliability, type of finish, comfortable proportions of tonneau, consistency of speed, easy handling and abili- ty to stand the test of the hardest road, The Darracq stands alone in the automobile world. LIMOUSINE TYPES ant sty cyl fro 0. y READY FOR IMMEDIATE DELIVERY 1907 SIX CYLINDER DE LUXE TOURING CAR TWO NEW MODELS 40 AND 50 H. P. 40 H. P.—4 spceds, absolutely silent, starts from the switch; seats seven; two systems of ignition— jump spark and high tension magneto; most beautifully finished and upholstered. Price, $9,000.00, with full equipment of headlights, side and tail lamps, horn and necessary tools. 50H.P.—4 speeds, six cylinder 1907 touring type withthe same general ideas as the 40 H. P., only larger cylinders and more speed. Price, $9,750.00, with full equipment of headlights, side and tail lamps, horn and necessary tools. 1907 Four Cylinder De Luxe Touring Car 20-32 HLP.., four cylinders, four speeds, improved change gear system; seats seven I selections of body and colors can be made. Immediate to 30- da Price, $6,750.00. With full equipment of headlights, side and tail lam bor and necessary tools. The cheapest imported high-class car on the market. 40-60 H.P., four cylinders, three and four speeds; the same general description as the 20-32, with more horse power. Price, $8,750.00. With full equip- meat of headlights; ade and tail laseps, horn sod tesessaty tools DARRACQ MOTOR CAR COMPANY 1989 BROADWAY, between 67th & 68th Sts, NEW YORK LICENSED IMPORTERS UNDER SELDEN PATENT Write to New York office for Booklet, explaining the Darraca System and fist of events all over the world scoring Darraca victories. Whether you drive a Darraca or not, this information will be * interesting. comicbooks.com