Life — March 21, 1907 — page 8: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Just Facts—About Makaroff Russian USSIAN ( cultivated Europeans and Orientals alike. ¢ held the lead in America arets of quality are the first choice | This is Other cig: only because Russian Cigarets of quality have not been offered before. ‘The cigaret business in America | dealt: exclu has been in the hands of financiers Americans have been instead of connoisseurs. “exploited | be © business has extended gradual far beyond its original scope. ly with consumers dircet, sending them the cigarets by mail in boxes of one hundred, utifully packed in cedar Cigarets a personal business—a connoisseurs? business—and will be kept so however, For a Jong time we rets, just as they have on other things—and as every new country is. It costs more to make a good Russian cigaret than any other—a good and sufficient reason to the finan- cier for making other k But Americans are discrimi- chance to nating once given compare qualities. And Ameri- cans are rapidly finding out what Europeans have known for a long time—that a Rus- sian cigaret of quality is the ne in the world worth the SLAKAROFF RUSSIAN attention of connoisseurs. The Russians lead the world in quality and quantity of CIGARETS cigaret manufacture. Makdroif cigarets are blended by Russians, the only real artists at cigaret blending; — men whose traditions in the art are as fine, and high, and The demand for smaller packages and wider distribution became such that we felt im- pelled to mect it. Gradually therefore, the goods are being given to dealers in boxes of ten, 3 20 and 25 cents per box. Each grade is made both with and without the distinct- ive Russian mouthpiece Not all dealers have them— but the highest class stores in all cities are being supplied as rapidly as we can reach them with a necessarily limited out: put—limited because workmen to make these cigarets are not to be picked up casually in America. If you do not find Makdrofis at your dealer's, send me $2.50 for a hundred made up with or without mouthpiece as you prefer. Smoke them—and if old, as those of the wine makers of France. The Makérofl Company of organized by a at America w, ‘ST DEALERS. they are not better than you imagined cigarcts could be— ay so, and your moncy will be returned — without instantly best Russian lificulties few friends—long importers of the cigarets for their own usc—to avoid t and expense of importation for these friends and their friends. dealer REGULAR RUSSIAN STYLE, ROUND, WITH HOLLOW MOUTHPIECE { $2.50 per 100 asking the return of any cigarets. All L ask is a fair trial, at my risk. Special to Dealers: goods. Fair, isn’t it? If you are a with a high-class trade, it will pay you to write me promptly about these ‘The supply is positively limited. MAKAROFF CO. OF AMERICA Witnour Mournpicce et { $2.50 per 100 (G. NELSON DOUGLAS) | Suite 152, 95 Milk St., Boston, Mass. Shake Into Your Shoes Allen's Foot= & powder for the foots Theures aici beslien: cowie nervons feet, anil instantly sting sand bu ALLENS FOOT-EASE) testimonials. by all Drugyists and A del Original London Sy TOUT us beverage, more pt ‘Set strengthening than any Malt Ex- mail for 25c. in FREE ryt Mace ALLEN 8, OLMSTED, Le Roy, N.Y, tract. ‘Try it to-night for supper. LUYTIES BROTHERS, Agents, N. Y. bookmen, girdling the carth and jostling elbows and ideas. To paraphrase Mr. as sprats, nd novelists in picture hats Are plentiful as tabby-cats— In point of fact, too many. The dramatists spring up I And pocts with a roundelay Are only two-a-penny Brethren, let us Waterloo suggests, and cease this un- seemly competition. R. WILLIAM DEAN HOWELLS says some cheerful words in the March Harper’s about the verse (he ur- banely calls it poctry) which is published every month in forty-five American maga- zin Each of these magazines, he says, prints from two to five poems of varying degrees of merit. They are not so good as the poetry of his youth—as the effusions of Mr. Fitz James O'Brian, of Mr. Fitzhugh Ludlow, or of the Piatts; but they are, nevertheless, “songy, blythe, original,” “true in feeling,” “informal in phrasing,” and reveal “a charming communion with ” nature. * + * Titts is high praise. Those of us who are not so fortunate as to be acquainted with the works of Mr. Fitz James O’Brian, or of Mr. Fitzhugh Ludlow (there must have been a good deal of royal blood trick- ling through the veins of American poets, in Mr. Howell’s youth), cannot, of course, compare the present with the past. But to most of us the striking characteristic of magazine verse is its depressing sameness. Tt is all what the old compilers used to call “poetry of sentiment and reflection” ; and it all suggests a pensive mood, a docile fancy, a careful consideration of adaptable words. If we read it, we cannot remember five minutes afterwards whether we have read it or not. Its real usefulness lies in filling up the half-pages which are left bare by the unaccommodating dimensions of stories and articles on Labrador or the Congo. If the editor cannot expand or con- tract his piece of prose to fit the Procrus- tean page, he throws in a spring lilt, or an autumn dirge, or a couple of verses about the summer wind or the woods in winter, and so makes a neat appearance before the world. se * THe verses may, as Mr. Howells asserts, show “sound poetic thinking”; they may be “truthfully “pathetic”; but the woods can hardly be distinguished from the wind; and the lilt is first cousin to the dirge; and not one line of any of them lin- gers in the reader’s memory. If the Fitz Jameses and the Fitzhughs, “whom the best of the newest moderns cannot rival,” struck a sturdier note, why is it not still resounding in our ears? A half-century is not too long for vital things to last. comicbooks.com