Life, 1907-03-21 · page 40 of 40
Life — March 21, 1907 — page 40: what you’re looking at
What you’re looking at
This is primarily **advertising content**, not satire. The page promotes the George N. Pierce Company's new automobile factory in Buffalo, New York, which manufactured the "Great Arrow" luxury car (priced at $5,000—extremely expensive for 1907). The illustration shows the factory complex with an inset image of the Pierce Great Arrow automobile itself—a high-end, seven-passenger touring car. The accompanying text emphasizes the factory's modern efficiency and quality control, positioning it as "the most complete factory devoted to the construction of automobiles in the world." The extensive dealer list at bottom indicates national distribution. This represents early automotive-industry boosterism: manufacturers were showcasing their manufacturing prowess as evidence of product quality and American industrial superiority. There is no political cartoon or satire here—it's a straightforward trade publication advertisement celebrating modern manufacturing capabilities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
March 21, 1907 “The Factory behind the Great Arrow Car’ wer, seven-passenger They revolve fi au. Price, $5,000 IHE completion of the new factory in which Great Arrow cars will now be made marks an epoch in motor car building. This is the most complete factory devoted to the construction of automobiles in the world, and in some respects the most complete factory of any kind in the world. It has been planned to enable good workmen to do their best work. It will enable us to build a great many Creat Arrows as carefully as. stasuireco PIERCE DEALERS in the old factory in the past we have built a few. Motor It is a factory that multiplies the efficiency of the best selected corps of workmen in the automobile world. We have spent the years that have passed in producing an American car for American con- ditions so carefully made that it would cover the greatest amount of mileage with the least number of adjustments, and now we have built a factory capable of keeping up the standard of the cars. The new Great Arrow Fadory is but two miles off the mainline from New York to Buffalo. Every owner of an automobile and everyone interested in automobile construction is invited to visit this model plant. Providence, R. e-. Rochester, N. ¥ Bu The George N. Pierce Company fea : oma Members of Assciation of Licensed Aut ile Manufacturers he ALE. Lambert.......- < < Titusville, Pac H.W. Doberty.. 1: Suiaucel St. Hinghamton, N.Y. Buffalo, N. Y. Teaas Automobile Go... vevtees Milani St. Houston comicbooks.com