Life, 1907-03-21 · page 38 of 40
Life — March 21, 1907 — page 38: what you’re looking at
What you’re looking at
This is primarily a **advertising page**, not satire. It contains two major advertisements: **Top:** The Collver Tours Company promotes luxury travel services, emphasizing exclusive, small-group escorted tours to Japan, China, Europe, and worldwide destinations. The pitch emphasizes comfort, avoiding "party travel" annoyances, and personalized companionship—catering to wealthy clientele seeking distinction from ordinary tourists. **Bottom:** The Prudential Insurance Company features a success story of a "Merchant Prince" whose five-year dividend policy proved so valuable he reinvested dividends into additional coverage ($14,250), demonstrating the policy's returns. This is aspirational advertising targeting affluent businessmen. The decorative border illustrations (steamship, automobiles, international scenes) and the "Border Warfare" illustration support the travel/insurance themes. The page reflects early-20th-century consumer culture targeting the wealthy, with no evident satire—just straightforward luxury marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The @llvérTours AWAY-FROM - THE - USUAL g, HE Collver Method of travel under escort is radically different from others, as different as Collver routes are from those com- monly taken by tourists and tourist parties. All the inconvenience and possible annoyances incident to ‘‘party travel” are carefully guarded against. The discriminating traveller is met on his own social ground and is assured of congenial companionship, which is impossible in large parties. The utmost care is taken that every luxury and comfort shall be provided for, and many letters we have received from members of other parties travelling for a time alongside a Collver Tour attest the distinct advantage and superiority of the Collver Method. If you drop usa line, we shall be very glad to explain to you more fully how OUR METHODS DIFFER FROM ALL OTHERS | JAPAN aso CHINA EUROPE ROUND #e WORLD | IN Novel journeys including the Dalmatian Coast and Enga- Cine Te Mabon) dine, as well as other away-from-the-usual districts. Also Various Routes Eastward and April, July and October | Three Incomparable Motoring Trips | Westward inthe Autuma \ through provincial France, Germany, Switzerland and |———+——_ England. Other delightful tours for England, France, Germany, Switzerland, Italy, Russia and the North Cape. We can duplicate any of our tours for YOUR. OWN PRIVATE PARTY OF FOUR OR MORE * The Collver Tours Company, 370 Boylston St, Boston - Offices and Agents all around the World The Collver Tours Company has the caly American Tourist offices ia Japan One of Our Merchant Princes Took out life insurance in The Pru- dential five years ago for which he pays a yearly premium of . . . $7,087.50 Recently the Company credited him with a cash dividend of . . . . $6,012.50 But he valued Prudential Protection more than ready cash and so he has used the dividend to purchase paid-up insurance for. . . . . $14,250.00 This gives an idea of how valuable the Five Year Dividend Policy <> WED EADE of The Prudential is proving to Policyholders. BORDER WARFARE POLICIES FROM $1,000 UP Suppose you send for specimen policy showing Cost at Your Age ? Write Dept. O. No obligation. Ghe qe) Prudenti pS ential “STRENGTH OF . i Insurance Company of America the State of Home Office, NEWARK, N. J. JOHN F. DRYDEN, President. comicbooks.com