Life, 1907-03-21 · page 2 of 40
Life — March 21, 1907 — page 2: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It contains three automobile advertisements from 1907: 1. **Columbia Motor Cars** (top): Highlights engineering features like steel construction and multiple-jet carburetors. Prices range from $3,000-$4,500. 2. **Pennsylvania Clincher Tires** (bottom left): A pun-based ad ("Keep Cost" with a tire mascot) emphasizing tire durability and economy. 3. **Rambler Model 25** (bottom right): A $2,500 touring car advertisement from Thomas B. Jeffery Company. There is **no political cartoon or satire present**. This represents typical early-1900s automotive marketing targeting affluent buyers, with emphasis on mechanical innovation and reliability—key selling points when automobiles were still novel, expensive luxuries.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RE constructed throughout in a manner that for uniformity of excellence is unequalled in any other motor cars, and they also contain certain exclusive features which alone so add to their worth as to make them preferable to all others. One point of exclusiveness is found in the quality of stecl used for the sawed-out crankshalt, sliding gear transmission, bearings, axles and other vital parts. Asother exclusive feature is the multiple yet carburetor which affords the proper mixture of gas to run the car to the greatest advantage at whatever speed you wish to go. This carburetor combines two carburetors in one, the two devices working together so as to require no more adjustment, atten- MARK XLIX tion or care, than a single carburetor of any of the older “ patterns. Further exclusiveness is seen in the elegance of the design, Mark XLIX, 40-45 H. P. Touring Car finish and appointments of our touring car and limousine bodies. Limousine, $5500 an tat Mark XLVIII, 24-28 H. P. Touring Car Limousine, $4200 ELECTRIC VEHICLE COMPANY, HARTFORD, CONN. New York lranch : Electric Vehicle Company, 134-13438 West 3oth St. Chicago Branch : Electric Vebicle Company. 1332-1334 Michigan Ave. Bosto Columbia Motor Vehich nity Place and Stanhope St.” Washington: Washington BV. Trans. ,Co.. sth St and Ohio Ave. San Francisco: The Middleton Motor Car Com- Slember A. LA. OF YOUR CAR IS RENDERED EXORBITANT BY THE ITEM OF TIRES, UNLESS THEY ARE PENNSYLVANIA CLINCHER TIRES WHICH, BY THEIR PHENOMENAL STRENGTH, LONG- LIVED DURABILITY AND CORRECT CONSTRUCTION, ATTAIN ABSOLUTE TIRE ECONOMY. AS FAST AS THEY ARE STRONG. Write tor oar Tire Booklet PENNSYLVANIA RUBBER COMPANY JEANNETTE, PA. Generat Sates Agent, ROGER B. McMULLEN, Chicago, Itt. New York, 1741 Broadway Buffalo, 717 Main St. es ay tee Chicago, 1241 Michigan Ave. w Detroit, 237 Jefferson Ave. | Main Office Wisconsin. itadelphia, 615 North Broad S: . a Peilasely orth Broad 9 Cleveland, 2134-6 East Ninth St. Branches: 5 H 02 North Prior St. New Park Square London, 26 City Road || Thomas B. Jeffery @ Company. comicbooks.com