Life, 1907-03-14 · page 23 of 24
Life — March 14, 1907 — page 23: what you’re looking at
What you’re looking at
This page contains three advertisements from what appears to be an early 20th-century *Life* magazine issue—no political cartoons or satire. **Miller High Life Beer** dominates the top half, marketing itself as premium beer through claims of purity, quality ingredients, and careful production. The "Champagne of Bottle Beer" slogan positions it as an upscale product. The distributor address (Long Island, NY) suggests regional distribution. **The Overland Limited** (bottom left) advertises a luxury train journey by Union Pacific and Southern Pacific railroads to California, emphasizing comfort over speed—elegant furnishings, electric lights, and reading materials. **Sanderson's Mountain Dew** (bottom right) advertises a non-alcoholic beverage ("in moderation") as a health tonic, claiming it imparts "life and force." The page illustrates period advertising strategies: positioning products as quality/luxury goods, emphasizing purity and health benefits, and using decorative typography. These are straightforward commercial advertisements rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HGH LHFE The Champagne of Bottle BEER FROM WHAT IT IS MADE Miller ‘‘High Life’’ Beer is a beer of supe- Yeast contributes to the fine character of rior Quality. a beer. It isthe superior quality of OUR We brew from the choicest malt and hops. YEAST that gives the rich individual We use every precaution to insure ABSO- taste to OUR BEER. LUTE PURITY and CLEANLINESS. It is for these reasons that the SUPERIOR- We age our beer in underground vaults. ITY of QUALITY, and the rich ‘‘Miller’’ We filter through pulp wood. taste of ‘SHigh Life’’ is evident in We sterilize every bottle. every bottle. Distributor: HENRY C. BOTJER, 353 Broadway, Long Island, N.Y. How Luxury Relieves Fatigue When travelling long distances nothing is more essential to comfort than exquisite decorations — elegant woodwork and pleasing color effects in tapestries. All such detail, electric lights, periodicals, pa- pers and the latest books make the trip to California via The Overland Limited a rare pleasure instead of a tiresome journey. The SANDERSON'S Union Pacific— “Mountain- Dew” Southern Pacific | in moderation and you will is full of wonders. Inquire of | find that the life and force contained in it will be im- B.L.LOMAX, GP. Aw : Omaha, Neb. parted to you. Don't take our word. Try for yourself. comicbooks.com