Life, 1907-03-07 · page 47 of 52
Life — March 7, 1907 — page 47: what you’re looking at
What you’re looking at
This page is primarily **automobile advertising** from early 1900s Life magazine, not political satire. The main content features: **The Autocar Type XV Runabout** ($1,200)—a two-cylinder car advertised as "practically perfect" and reliable, winner of a 1907 endurance race. **The large narrative** titled "How a chauffeur 'woke 'em up' on automobile prices" is a testimonial where a Mitchell car chauffeur boasts that his $2,000 Mitchell outperformed five competing vehicles ($8,000-$9,000 range) over 300 miles. The point: the Mitchell offers superior value—newer buyers shouldn't overpay for expensive cars when the Mitchell delivers equivalent performance cheaper. **Other ads include:** John Jameson Whiskey, Hinckel & Winckler wines, and Allen's Foot-Ease powder. The cartoon at bottom—a pig refusing pearls for bran—appears unrelated to automobiles; its meaning is unclear from context. This reflects early-1900s consumer culture: competitive automobile pricing and aggressive marketing through testimonials.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HA WMocar Type XV : RUNABOUT : $1200 Two horizontal-opposed cylinders, 12 horse-power. ‘The practically perfect motor-car; of ten years’ development. Distinguished for unex- rected reliability. The only double-cylinder runabout with motor under hood, slidin ar ball-bearing transmission, three forward speeds and reverse and direct shaft drive. Winner of the Philadelphia-Harrisburg endurance run, January 1-2, 1907. te jor The Autocar Book, dexribing Runabout, also Touring-car Type XIV, 30 h-p., $3000. The Autocar Company 14th Street Vacluding touring-car Ardmore, Pa. body Immediate delive Member , SOMEBODY TAKE AWAY THOSE PEARLS AND BRING ME SOME BRAN atasit!”™ ~HINCKEL & WINCKLER Frankfurt 2/Main WHIS i Meets the demand i Grand Pre St. Louis 1904 for ic Send for Catalogue something better | of Special i Sole Agents q W. A. Taylor & Co. C. H. ARNOLD & CO. New York (E. W. Snyder, Pres.) Sole Agents New York ua soe ™ 0 ill t T il ny ea! auawicmuiliauce How a chauffeur “woke ’em up” on automobile prices A few of his profession were oiling their cars as he glided through the garage doorway. “Hello, Nick! I'didn’t hear you comin’ “That so? Well, you should have seea me goin’ yesterday. “You femember when I ‘called? those fellows about sayin’ they could skin this $2000 Mitchell on the road with their $000 wagons? Well, we went out, and you shoujd have #€e0 us—me and the Mitchell ate ‘em all up—on the straightaways—on the hills— through sand and mud—over smooth parts, apd rough parts— just ate ‘em up. “When we'd gone about a mile that big car of Dorsen’s was roarin’ like a threshin’ machine—barkin’ at my heels like a big dog—but she wasn't bitin’ any- thing but my dust. And ‘Billy Williams,” he stuck pretty clase till we got to Old South Hill; I left him there, for his big so-horse power foreigner bucked on the climb —she used so-broncho-power for the buck- i ec! Thad to laugh. There was five others started out to ‘show me? that their cars were Sjooo better than the boss's $2000 Mitchell, but [can’t see it, for when 1 run in here at K last night 1 was just one hour ahead of the man. c‘d traveled 300 miles and run up against every and my motor was runnin’ now. J tell you, WV" skinned on uit cylinders. ‘These pistons are purty near hey work as frce as your arm. howe fellows must have told their bosses cars. 1 was over to see the gent this mornin’ about gettin’ a top for cold er. He said three of those owners called bim up and wants demonstrations. Say, but that fellow's 4a business —seems like lots of people are gettin’? on of prices—they're just findin* known for a year. if anyone who nubt about the car he ke a 50 oF soo mile test in a Mitchel like Lin this very car before he bought it, he'll that the $2000 Titchell is the car for It will show him there ain't any use in paying $Sso00 for a car. ‘There ain't a car in the country can “show me? anything this Mitchell hasn't got. I'm a professional chauifeur; I've driven 'em all and i know. “Any Mitchell agent will take a man out if he's in- If be don't know who the agent is he can it Car Co., 135 Mitchell Street, Racine, Wis., and they'll tell him—and they'll send him an art catalogue for 10¢. “Well, the boss is waitin’ for me. So long.” Member American Motor Car Manufacturers’ Assoctatfon an, ALLENS FOOT-EASE gy Shake Into Your Sh Alien’s Foot= Ease, @ pow: feet. Itcures painful, swoll nervons feet, and instantly tak i out of corns and bunions. "It's the great- ext comfort discovery of the age. Allen's Foot=Ease makes tight-fitting or new shoes feel easy. It is a certain cure for lngrowing nails, eweating, callous and hot, tired, aching feet. We have over 30,000 TRY DAY. Sold 8, 25. Do pt any substitut. Sent by muail for 25e. in stamps. FR E TRIAL PACKAGE went by mail. “Address STED, Le Roy, N, comicbooks.com