Life, 1907-03-07 · page 2 of 52
Life — March 7, 1907 — page 2: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not political satire. It contains three car advertisements from the early 1900s: 1. **Columbia Electric Victoria Phaeton** ($1500) - emphasizes reliability, simplicity, and safety of electric vehicles. Notes it achieved 75 miles on one battery charge. 2. **Pope Motor Car** (Model 69, $1,225) - advertises an adaptable automobile with "no noise, no odor, no jar, jolt or vibration," positioning it as practical and clean. 3. **Pennsylvania Clincher Tires** - promotes tire reliability to reduce "constant fear" of tire failure while driving. The ads reflect early automotive marketing's focus on **reliability and safety** as selling points—concerns that dominated early motorcar adoption. The electric vehicle advertisement is particularly notable as it represents a now-obsolete technology that competed with gasoline engines in this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ELECTRIC Victoria Phaeton I as the sensation of the Electric Section. In dependableness, simplicity of operation, safety, comfort, superb finish, graceful proportions, smartness of style and, above all, in radius of reliable action, this Victoria phaeton is without a peer among light electric vehicles. In actual road tests it has been run upwards of 75 miles on one battery charge. This mileage has never been equalled by a regular stock electric of any other make. Since the first model was presented three years ago, this car- riage has been the most popular light electric. It is a special favorite with physicians and no other is so perfectly adapted to ladies’ use. Its control is so simple that a child can run it with perfect safety. The other Columbia Electrics— Broughams, Hansoms, Landaulets and large Victorias, are equally desirable in their class and are to be seen in greater numbers on all of the fashionable boulevards of the world than any other electric carriage built. Catalogue on request. Also separate catalogue of Columbia 24-28 H. P. and 40- 45 H.P. Gasoline cars. ELECTRIC VEHICLE COMPANY, Hartford, Conn. y " MARK LXIX SS" New Model Price $1500 THROUGH TOWN AND COUNTRY IS THE SUPREMEST PASTIME OF ALL IF YOUR CAR IS EQUIPPED WITH The more you Study the Electric Automobile situation the more P E N N S Y LVA N 1A you'll become convinced you should buy a Cc LI N Cc H E R TI R E S =poP Bietikeyr —BECAUSE YOUR MIND IS FREE FROM THE CON- . : . . STANT FEAR OF THE TIRE MISHAP TO WHICH YOU @ It is the one automobile that can be readily adapted to every use and MAY OTHERWISE BE LIABLE every member of the family. Its operation is simplicity itself. No noise, no odor, no jar, jolt or vibration. “Always Ready,” absolutely clean WRITE FOR THE PENNSYLVANIA and safe. @ Model 69, shown above, with top, price $1,225 ; without TIRE BOOKLET top, $1,150, isthe mos popular eledtric-carriage in the world. Write for the har alogue, which will give you a graphic idea PENNSYLVANIA RUBBER COMPANY of the ininite po: y point of both JEANNETTE, PA. General Sales Agent, ROGER B. McMULLEN, Chicago, Itt. New York, 1741 Broadway Buttalo, 717 Main St. Chicago, 1241 Michigan Ave. Deigsts 207 Dettceaeil Ave! Philadelphia, 61$ North Broad St. Ciewsins 213m anna Atlanta, Ga, 102 North Prior St. eveland, 2134:6 East Ninth St. Boston, 20 Park Square BD London, 26 City Road comicbooks.com