Life, 1907-02-28 · page 28 of 28
Life — February 28, 1907 — page 28: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a political cartoon. It's a Colgate & Co. advertisement for their shaving stick from the *Life* magazine issue of February 28, 1907. The page features testimonial letters (shown as a stack of envelopes at left) claiming satisfaction with the product. The advertisement emphasizes that for 4 cents in stamps, readers can request a trial stick to prove Colgate's superiority over competing soaps. The key selling points are: richer lather, milder formula, and faster preparation compared to traditional bar soap. The product itself is shown at bottom right with its packaging. There is **no satire or political content** here—this is straightforward early 20th-century advertising using the common marketing strategy of customer testimonials and trial offers to build consumer confidence in a branded product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
These Letters Brought Shaving Contentment To the Senders Mail YoursTo-day | For 4 cents in stamps, we will send to your address a trial stick, in nickeled box (enough for a month’s shaving) of COLGATE’S /SHAVING STICK and for all, to your own satisfaction, that J Colgate’s Shaving Stick is better than the 7 soap you thought was best. Makesaricher, milder lather in a neater, quicker way. | You Can Prove It / Colgate & Co. * ba" New York Makers of Fine Soaps and Perfumes Established 100 Years comicbooks.com