Life, 1907-02-21 · page 36 of 36
Life — February 21, 1907 — page 36: what you’re looking at
What you’re looking at
This is **not a cartoon or satire, but a straightforward automobile advertisement** for the Pierce Arrow car by the George N. Pierce Company of Buffalo, New York. The image shows a luxury touring car of the era with an inset photograph of the company's manufacturing facility. The advertisement emphasizes reliability and American manufacturing quality, contrasting the Pierce Arrow favorably against competition (particularly referencing the Glidden Tour, a famous endurance racing event of the period). The text argues that real automotive merit isn't proven in exhibition contests, but through consistent ownership performance "over all roads" and "under all conditions." It boasts of the company's expanded factory capacity to meet demand. The accompanying dealer list shows Pierce Arrow's national distribution network across major American cities, indicating it was a premium, established automobile brand competing in the early automotive market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The twa extra seats in the tonncan are chair of a patlor-car seat sy as to auld te extra February 21. 1907 'HE real test of the Pierce car is not a perfect record in an exhibition contest like the Glidden Tour, but a perfect record over twice the amount of mileage in the hands of the owner. Not for two or three weeks at a time, under ideal conditions, but all the time, under all con- ditions and over all roads, the Pierce Arrow has proved itself the American car for American men. Having produced a car as satisfactory as the Pierce, it is up to us to produce a factory good enough and big enough to make the Pierce car as good as it has been in quantities to supply the demand. Hence, the Pierce car is now backed up by a factory which we believe is the most complete and most satisfactory of its kind in the world. The George N. Pierce Company Members of Association of Licensed Automobile Manufacturers Buffalo, N. Y. A Way ee ‘Texas Automobile Co. o.. Wholesale St.. Las Angeles an Francise 904 Broadway, Cincinnat S18 Third Ave.. Louisville comicbooks.com ccna lA