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Life, 1907-02-14 · page 3 of 28

Life — February 14, 1907 — page 3: what you’re looking at

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Life — February 14, 1907 — page 3: Life, 1907-02-14

What you’re looking at

This page is primarily **advertising and editorial content** rather than political satire. The main editorial piece, "The Argonaut has broken loose on a pernicious habit," critiques *Modern Magazine Methods*—specifically complaining about a magazine's practice of running articles with repeated "Continued on page X" legends, fragmenting content across many pages. The editors argue this wastes readers' time searching for conclusions and subordinates editorial content to advertising placement. The advertisements include corsets, pony rigs, and other consumer goods typical of early 1900s Life magazine. **No significant political cartoon or satire appears on this page.** The humor is directed at magazine publishing practices rather than political figures or events.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“S\ Corset Fashion The most shapely and beautiful mod- els of this or any previous season, in- cluding the newest high-bust shapes. Approved by modistes of the high- Unquestionably the finest high-grade corsets sold, comfortable and correct. The attachment of the “SECURITY " Rubber Button Hose Supporters completes the garment and assists in securing perfect fit. Sold at all good shops at from $1¢.00 down to $3.50, according to material, ‘The Wareer Drothers Co. New York Chiengs, Sas Proacionn Pleasures—riches—honors— friends, all fade and fail. The only lasting comfort’s found in EVANS’ ALE. PONY RIGS FOR BOYS AND GIRLS Nothing else could give your chit dren so niwch pleasure. Our Toay erigtnal designs, expert workman. Ship, nobby and durable. OUR PONY PARM ts the best stocked favthe West. Trompe. sipments, ME) teetrated catalogve ee Michigan Buggy Co.,217 Office Bldg., Kalamazoo, Mich. 'HE Argonaut has broken loose on a pe! habit, as follows: Modern Magazine Methods We have received the first number of the Circle, which bears the subtitle, “A Modern Department Magazine for All People.” We have also received a letter from the publishers requesting us to write and express frankly our opinion concerning the magazine. We readily comply. ‘The first article, “A Musical Revolution,” is by Mr. Henry T. Finck, a writer with whose books, whose criticisms and whose newspaper sketches we are familiar, and whose work we much admire. We read over the first and second pages of his article, when we found the legend, “Continued on page 41." We went to page 41 and read two columns, when we encoun- tered the legend, “Continued on page 63." We read two or three columns on page 63, when we encoun- tered the legend, “Continued on page 71." We read one column on page 71, when we encountered the legend, “Concluded on page Here our patience gave out, and although we admire Mr. Finck’s writings, we flung the Circle aside. Before doing $0, however, we looked on page 74, Where the article was to be concluded, and saw that it was not con- cluded, but that the column ended with the legend “Concluded on next page.” Eviden ome late ad- vertisements had come in and Mr. Finck had been crowded over to page 7 If the publishers of the Circle want a frank expres- sion of opinion from us, we will give it to them— frank and straight. We would not have their maga- zine for a gift. We advise nobody to waste time in reading it. It may contain some good matter—no doubt it docs; but life is too short to search for literary needles in advertising bottles of hay. Prob- ably the publishers of this magazine are no greedier than the publishers of others. Periodicals like the Ladies’ Home Journal, the Saturday Evening Post, and their imitators, and even Collier's Weekly, which ought to be above such catchpenny business, all of them frankly subordinate their reading matter to their advertising. The reading columns are so plainly used to fit the “ads” that the readers of these periodicals must share the publisher's low opinion of their reading matter. When articles by writers of national fame are made to meander in labyrinthine convolutions through pages of ad tisements, and to serve as tops, bottoms and sides to “full position ads” of beef extracts, of condensed milk, of chocolates, of cosmetics, of cocoas, of cor- sets, of baby foods, of skin foods, of breakfast foods, of self-working washers, of silk petticoats, of toilet powders, of tooth pastes, of sanitary plumbing, of soap, of canned meats, and the like, we think that the pleasure of reading them does not compensate for the labor of disentangling them. If any person reading these lines has subscribed for the Circle, and sent his money, we advise him not to read it, Thus he will save time and temper. UST as clothes often make the man, so en- vironment visibly affects the complexion of his mind and frequently his utterances, if he be a writer. Robert W. Chambers’s passion for dogs and gunning has quite evidently inspired the very best passages in his new book, “The Fighting Chance”; and in his more conven- tional work one sees the influence of his Louis something drawing-room, with its delicate dam- ask wall hangings and gold chairs, and his al- most too well-appointed house. EAT BEAK SPRING WATER Its parity has made it famous.” 233 | | 1847 RoGeRs BROS” | Supremacy our. goods ins 1905, but dunng 1906 they evideitl bought them. O1 works (the largest of their kind in the world) were run far into the night and yet could not supply the demand for "Silver Plate that Wears” 1907—the sixtieth year since the business was established—will un- doubtedly mark a greater record in sales, prestige and influence in the trade. Sold by leading dealers | everywhere) “Tass i) Send for our Catalogue * B-85 "to assist in making selections, MERIDEN BRITANMA CO., Menrecn, Cons, (loweraatiooal Sliver Co., Seccessoe| CHEAP. STRONG LIFE BINDER {nb"beranu We furnish these in black or red to hold 26 numbers for §1.00 postage prepaid. LIFE PUBLISHING COMPANY 17 Weat 31st Street New York comicbooks.com