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Life, 1907-02-07 · page 9 of 52

Life — February 7, 1907 — page 9: what you’re looking at

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Life — February 7, 1907 — page 9: Life, 1907-02-07

What you’re looking at

This page is primarily **advertising**, not satire or political commentary. The main content consists of two automobile advertisements for Northern Motor Car Company (Detroit), showcasing their "Four Cylinders" and "Silent Northern" models with prices ($3,500 and $1,700 respectively). The left column contains a literary piece titled "Knight-Errantry on Broadway," which appears to be humorous fiction about publisher dealings and a street encounter involving an author named Callin and Loomis. It's social commentary on literary pretension rather than political satire. The bottom features a **Coca-Cola advertisement** claiming the beverage "relieves fatigue," typical early-20th-century marketing language. There are **no political cartoons** on this page. The content reflects early 1900s consumer culture and advertising practices.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

TT Ta ee FT ‘rae [Lit PGTERACAY Ry FE tS My own dislike of mercantile people in al! .oun- tries is based upon experiences of the contrary sort. But how can men, trained from childhood to watch for and to Il possible advantage of human weakness, remain a morally superior class ? Itis all very well to how! about the copyright ques- tion, and the shameful treatment of American au- thors; but what American authors have we to com- pare with the English? Nearly all my Japanese friends are dead. ‘The last 1s three or four days ago—the sweetest of little —a creature not seemingly of flesh and blood, embroidery mixed with soul. Literary success of any enduring kind is made only by refusing to do what the public want, by refusing ay popular standard, by refusing to write der. [grant it is not the way to make but itis the way—and the only way Knight-Erantry on Broadway modern publishe employ an enthu- yung man who acts the ler, spinning his web for the unwary author, and competition being keen the web must need be strong, woven of rosy promises, several luncheons and suggestions of advance on account of royalties. Not long since Charles H. Caffin, the art critic, was decoyed into a publisher’s office by his friend Charles Battell Loomis and introduced to the literary crimp. The three presently strolled toward Broadway, bound for the Albemarle and lunch- con. Caffin and Loomis were talking of the modern school of painting in America, to which the other listened interestedly. At that moment a young woman hurried by and stopped before a diminutive bootblack, sunning himself on his. high seat. “Boy!” said the girl, shaking the dozing lad, “stop that woman getting on the car—I must speak to her!” This little scene caught the ever- alert eye of the author-hunter. He saw, too, another girl boarding a Broadway car, two hun- dred feet ahead. Already the conductor’s im- patient hand was on the bell-rope and the boot- black was stupidly rubbing his eyes. Oblivious to all this, Caffin and Loomis talked on. But the Call of Maidenly Distress was too much for their prospective host and he lit out for the car, that was already in motion, as though the Old Boy was after him. That Loomis and Caffin might not have comprehended the cause of his sudden flight he did not pause to consider. Half-way up to the next corner he caught up with the car and boarded it. Two women were tortuously fighting their way toward the upper end. By this time the young man had cold feet. It would be awkward if he should address the wrong woman. In desperation he tackled the one nearest him, and luck was with him. ‘*Madam,” he panted, “your don the comer wants you to come back!” The girl seemed to understand this rather incoherent message and thanked him. The car had whizzed by two blocks when the knight-errant leaped off and retraced his steps. Far down the street he could see Caffin and Loomis gazing wistfully, and, it must be said, a trifle perplexedly, after Northern Four Cylinders 50 H. P. Price $3,500 ERE is a car with wonderful flexibility of control—the only Air-Controlled car in the world. Self-Adjusting Air Clutch and Air Brakes. Tires inilated from pump driven by engine. But there are so many new, interesting and important features on this car that space will not permit even mention of that we urge you to write at once for new catalogue, which gives all the details. MOTOR CAR CO,, Detroit T'%« A record of four successful seasons in the hands of the user stands behind the + Silent Northern, two-cylinder, 20 h.-p. touring car. At the price — $1,700—it is the greatest astomobile value in the world. You cannot buy a more reliable, better- equipped or better-finished car. In quietness and ease of operation, easy-riding qualities and durability it is without a peer. New catalogue on request. Silent Northern Two Cylinders 20 H. P., Price $1,700 “TIRED ? C&Ca RELIEVES FATIGUE. comicbooks.com