Life, 1907-02-07 · page 6 of 52
Life — February 7, 1907 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising and literary content** rather than political satire. The dominant feature is a **Studebaker Electric Carriage advertisement** showcasing an early 1900s electric vehicle. The ad emphasizes luxury features ("Simple Control—Reliability—Elegance") and lists numerous dealerships, indicating widespread distribution. To the right is a **poem titled "They Never Return"** about lost library books—a humorous commentary on patrons who borrow and don't return items, written by "Booksellers' Verse." Below appears a **Grand Marnier liqueur advertisement** marketed as "a specially choice luxury" for refined tastes. The page reflects **early 20th-century consumer culture**: promoting new automotive technology, lamenting lost books, and advertising premium imported spirits to affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Studebaker Electric Victoria-Phaeton “The Automobile with a reputation behind it” ELECTRIC CARRIAGES Simple Control—Reliability— Elegance Studebaker Electric Cars—the Runabout, Stanhope, Victoria-Phaeton, Special High-Speed Stanhope, and Coupe—mect every’ demand of the most exacting private carriage service. In appointments and in design, upholstery and finish, they possess the perfection always associated with Studebaker productions. Mechanically, the Studebaker is the most successful type of electric car. Its operation is within a child"s understanding. Its construction in the vital parts is of that thoroughness which permits no seen or unseen flaw. The body is scientifically suspended upon two pairs of superb springs. A distinctive feature is the distribution of the batteries’ weight upon both pairs of springs. ‘This method produces a far easier riding motion than has ever been attained where batteries are suspended below the springs. For fuller details send for complete catalog of electric and gasoline automobiles. Studebaker Automobile Company, South Bend, Ind. Members Aseclation of Liunied Autimebile Manufacturers nRANcHEeD NEW YORK CITY: Stodebaker Brot. Co. of NewYork | PORTLAND, ORE: Studebaker Bros. Co. Northwest SAN FRANC + Studebaker Bros. Co. of Cal. | DENVER, COLO.: Studebaker Bros. Miz. Co. KANSAS CITY sudebaker Bros. Mig. C DALLAS, TEX. CHICAGO, ILL: Studebaker Bros. Mfg. Co. | SALT LAKE CITY.UTAH: Studebaker Bros.Co. of Uab. 2M ‘Stadebaker Bros. Mfg. Co, BOSTON. MASS.: Prentiss Motor Car and Supply Co. PHILADELPHIA. PA.: Titman, Leeds & Co, BALTIMORE, MD.: Auto Supply and Storage Co, CLE TOLEDO. Otlt0: Kirk Bros. Automobile Cor They Never Return MBRELLAS strayed from clubland’s hails Tome back, though not in silk ; The man who gocth out to balls Returneth with the milk. ‘The swallows come again with spring, ‘That flit when summer's spent; But all the seasons fail to bring Me back the books I lent. My senses strayed when Celia smiled, Because her eyes were black; But now, no more b T’ve got them My heart Iga E’en hopes long lost once more Ise, But not the books I lent. | All things return; in twilight gray Day dies to dawn anew The beef that’s sent below to-day Will make to-morrow’s stew; The bill collector cometh back With covetous intent, All things return—except, alack! The books that I have lent. They stood in “ Russia” side by side, filled one rosewood shelf; : now belonging, far and wide, To any but myself. Oh! take my word, this world of pain Will fizzle out and end FS Before you'll ever see again | ‘The books—the books you lend. Booklovers’ Verse. O LIBRARY should be without a complete set of LIFE. Bound Volumes of LIFE, Four Dollars each for the later volumes bound in red and gold, green and gold and full black. and complete sets made known on application. months constitute a volume. To those who send unbound copies in good con- dition the price of the bound volume will be Two Dollars. Prices of the earlier volumes The issues of LIFE for six LIFE PUBLISHING COMPANY 19 West Thirty-first Street, New York City LIQUEUR A specially choice luxury. The finest of all liqueurs. It appeals to those of refined taste and discrimination. Made in France since 1827 Sold LUYTIES BROTHERS, NEW YORK General Agents rywhere