Life, 1907-01-17 · page 55 of 60
Life — January 17, 1907 — page 55: what you’re looking at
What you’re looking at
This page is primarily **advertisements and commercial content**, not political satire. The main article, "The Latest Disease," discusses "automobile heart"—a genuine health concern from the early 1900s when automobiles were new. **The Article's Point:** Baltimore's Health Commissioner warns that rapid automobile travel strains weak hearts, particularly affecting occasional drivers who lack the conditioning of professional drivers and locomotive engineers. The excitement and sudden acceleration of early motoring could trigger cardiac problems in sedentary people unused to such exertion. **Period Context:** This reflects genuine medical anxiety about automobiles as dangerous new technology. The piece calmly explains that professionals (like race drivers) adapt safely, but casual weekend drivers face real risk. **The Advertisements** include French liqueur, Russian cigarettes, and tour companies—luxury goods marketed to the wealthy readers who could afford automobiles, matching Life magazine's upper-class audience. There is **no political cartoon** on this page—the Victorian house illustration simply accompanies architectural commentary about corner towers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FITTING FITTING FINALE FINALE. TOA TOA coop coop DINNER DINNER LIQUEUR Peres Chartreux —GREEN AND YELLOW— This famous cordial, now made at Tare ragona, Spain, was for centuries distilled by the Carthusian Monks( Peres Chartreux) at the Monastery of La Grande, Chartreuse, France, and known throughout the world as Chartreuse, The above cut represents the bottle and label employed in the putting up of the article siace the Monks’ expul- sion from France, aud jt is now known as Liquour Péres Chartroux (the Monks, however, still retain the right to use the old bottle and label as well), dis- tilled by the same order of Monks, who have securely guarded the secret of its manufacture for hundreds of years, and who alone possess a knowledge of the ele ments of this delicious nectar. At first-class Wine Merchants, Grocers, Hotels, Cafes, Batjer & Co., 45 Broadway, New York, N.Y., Sole Agents for United States. The Collver Tours (Away -from-the-Umual, MOTORING TRIPS IN EUROPE Aad Other Exceptional Tours under Escort for Europe JAPAN AND CHINA (February, March and Apel) ROUND THE WORLD (in the Fall—timited to Ten Members Each) We soeeel te et Be onl whe seer at te Perfect Travel Conditions Our Methods Differ from All Others THE COLLVER TOURS COMFANY has the Only American Touritt Offices in Japan, Auk for Our Book of Tours 368 BOYLSTON ST., BOSTON (From an Archited’s Note Book “THE CORNER TOWEK ALWAYS ADDS A NOTE OF DIGNITY AND. racty” The Latest Disease E HAVE had the bicycle face and the base- ball arm; the football voice and the golf maniac. Now it seems that we are to have the automobile heart. Health Commissioner James Bosley, of Baltimore, has been telling the News of that city about some of the dangers attendant on auto speedin “Automobilists with hearts that have the slightest tendency to weakness should be cautious. The excitement of rapid traveling out in the open causes an overstrain on the heart, and if this organ is weak the condition of the automobilist is a most dangerous one. “Something slightly out of the ordinary, like a narrow escape from a collision, or the running down of a man, might the finishing touch, and death might follow. “To say that speeding has the general effect among automobilists of bringing on a special heart trouble common to all automobilists is, of course, far from the truth. If this were true, we would find a practically similar condition among locomotive engineers. Instead of the engineers being asa body men subject to heart disease, they are generally very healthy. They approach their work by degrees, however, and become hardened to it before they are put upon fast runs. “With automobilists it is different. Often a man will go out for an automobile ride after a long period of sedentary and unexciting work. Once in the country, the speed of the machine will be steadily increased, and with each increase the excitement makes greater the strain upon the heart of the weak automobilist. “It is, in. fact, the occasional automobilist— the man or woman who goes out only once in awhile—who is most subject to attacks of what may be called auto heart. The professionals, like the men‘ who took part in the big road race on Long Island, are trained to their work, just as locomotive engineers are trained, and even the greatest bursts of speed probably have no effect upon them.” ABBOTT'S BITTERS Make the best cocktail. A delightful aromatic for all wine, spirit and soda beverages. A tablespoon. fol in an ounce of sherry ur sweetened water a/ter Rash usloods relict aod slur digeaions INPONTANT TO SEE THAT IT 1 ABBOTTS, RUSSIAN CIGARETS May now be had from best dealers in boxes of ten, at &) ano @B) CENTS PER BOX If you are not convenient to a dealer who sells Makaroffs, I will send you by mail, postage paid, a box of one hundred, securely packed in cedar. PRIVATE MONOGRAMS two letters in gold, without extra charge to regular customers. Fill out the coupon below for a trial order of these famous cigarets, and get my plans for supplying you regularly without an ounce of trouble on your part. If you don’t find Maka- roffs the “best ever,” back Makaroff Cigarets of size and value marked hereon. comicbooks.com