Life, 1907-01-17 · page 52 of 60
Life — January 17, 1907 — page 52: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward advertisement for Studebaker automobiles, placed in *Life* magazine (likely early 1900s based on the vehicle designs and price points). The ad promotes two Studebaker models: a luxury limousine and a touring car, both priced at $4,000. The marketing strategy appeals to two types of buyers: those who understand automotive mechanics (offering technical credibility) and those relying on brand reputation (emphasizing Studebaker's 54-year history as a quality manufacturer). The ad highlights the company's legitimacy by listing numerous branch offices and selling agents across America, positioning Studebaker as an established, trustworthy brand. The decorative frame and prominent display reflect the advertising conventions of the era. This represents ordinary commercial content rather than political or social satire — *Life* magazine ran such advertisements alongside its humor and commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“The cAutomobile With a Reputation Behind It.” Model "*L"* Limousine 2852 H. P. Price. $4,000 DEMONSTRATION AND REPUTATION RE you familiar with the theory and practice of motor car construction? If so we can easily demonstrate to you that for reliability and service the Studebaker stands supreme. It represents the highest attainment in motor car construction. The superior finish, superb lines and luxurious body must be seen to be appreciated. Are you, on the other hand, forced to rely upon the repu- tation of the maker in selecting your car? Then what stronger guarantee could you ask, than that the name plate on the car bear the name “Studebaker,” a name that for 54 years has been the synonym for quality in vehicle construction. ‘Any one of our branch houses or selling agents qwill be pleased to explain the construction of our cars or give you a demonstration. Send for Catalogue STUDEBAKER AUTOMOBILE Co. Members Ausciation of Licensed Automobile Mansfactarert SOUTH BEND, INDIANA BRANCHES NEW VORK CITY: Studebaker Bros. Co. of New York CHICAGO, ILI: Studebaker Bros, Mfg. C SAN FRANCISCO. CAL: Studebaker Bros Co. of California KANSAS CITY, MO.: Studebaker Bros. Mfg. Co. wdebaker Bros. Co. Nortswest BOSTON, MASS.: Pren PHILADELPHIA, PA. BALTIMORE, MD.: Model “H"™ Touring Car, 30:35 HP. Price, $4,000 awa} and He with witne and | M one ¢ killec suing but } tum Th grap) shed other for th had | comicbooks.com