Life, 1907-01-17 · page 18 of 60
Life — January 17, 1907 — page 18: what you’re looking at
What you’re looking at
This page is primarily **automobile industry advertising analysis**, not political satire. The left side presents data showing that *Collier's* magazine received the most auto advertising lineage (45,956 lines) in 1906, followed by *Life* (38,691). The article argues manufacturers choose publications strategically based on proven sales results, not sentiment. The right page features a humorous letter column titled "Letters" containing a comedic dialogue between two Yiddish-accented characters, **Hammerheimer and Slipinski**. Hammerheimer complains about reading excessive gossip about "Dear Maria," a woman who helps unemployed men get jobs and political advancement. He then offers fatherly advice about navigating politics: avoid addressing married women by first name, destroy any letters written to them, and never fight women (though fighting men is acceptable). The cartoon below shows a **mailman** delivering mail, illustrating the letter-writing theme. This represents *Life*'s typical early 1900s humor: ethnic dialect comedy and domestic/political satire targeting immigrant working-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Every standard magazine of wide circulation carries some automo- bile advertising; some of them particularly fitted for the work carry a great deal of it. The fol- lowing table shows which of the popular periodicals were chosen to do the great bat of the work of selling the 40,000 motor cars made in this country during the year 1906. AUTOMOBILE ADVERTISING IN 1906 Publications Linea Publications Lines . » 45,956 Everybody's, . . 26,068 Life . . . . . . 38,691 Post, . . . . . «25,712 McClure’s, 35,892 Rev. of Rev., . . 25,616 Century, + 26,614 Scribner's, . . + 25,340 This table shows in agate lines the amount of actual motor ad- vertising Ceutnout any account of space devoted to accessories and appliances) carried by each of the eight leaders. A comparison of this record for 1906 with those of previous years will show that in the main the same publications have been chosen year after year. A FOUR YEARS’ RECORD 1903 Lint Collier's, 45,956 Lite, 38,691 McClure’s, 35,892 Century, 26, Ev'yb'dy’s, 26,068 Post, 25,712 30,585 23,585 McClure’s, 20,136 Harper's, 18,098 Scribner's, 16.453 Century, 18,232 There can be only one explana- tion of this persistent favoring of Collier’s and one or two other periodicals: it pays. During these four years automo- bile manufacturers and agents have had abundant opportunity to experiment and to prove. These shrewd business men do not award their advertising by whim or sentiment—when they find a profitable medium they stick to it. : Letters “ QLIPINSKI,” said Mr. Hammerheimer, laying aside the newspaper with asigh. “Slipinski, aindt it awful? So much of dot Dear Maria unt dot Dear ‘Teodore peesness gifs to me such a sickishness, so much too much of it, Slipinski, dot I don’t got time to got well pefore I got it again.” “Who iss dot Dear Maria?” “Who iss she? Py Gristmas! Who aindt she, Slipinski. She iss der voo mar®who for Mr. Rosenfeldt vhen he iss oudt of work finds for him a chop unt gets him to pe Bresident bromoted.”” “So? She keeps a intelligencer office, aindt it?” “Goot, Slipinski, dot’s goot, a intelligencer office iss great. All kinds of hellup furnished —dot’s fine, but let me, Slipinski, pecause I'am a older unt may be a petter man as you, let me blease advise mit you for a moment Listen, Slipinski. If you go into bolitics, unt you may, unt if you do not go into bolitics, unt you may not, no matter vot you do, don’t you, don’t you, Slipinski, call dot udder feller’s vife py her first name; unt if you must to her a letter write, if you must, I say, a letter write, go to her mit dot letter unt hold it py your hand unt read it to her, unt vhen you come avay, don’t, don’t come away mitoudt you got dot letter.” “Unt if L come avay mit dot letter, vot shall I mit dot letter do?” “Purn it, Slipinski, purn it tam kervick, unt, if you don’t got a fire, eat it, eat it, Slipinski, unt chew it fine. Do you hear me, chew it fine, unt don’t you spit it oudt, but swallow it, swallow it§§lipinski, if you don’t you may like der Bresident got to cat it later. Pefore you got time to chew it, unt it might choke you.” “Choke me!” “Sure, Slipinski, choke you, unt now Iam speaking mit you, some moge advice let me gif to you. Don’t fight, Slipinski, don’t fight, but if you must fight, fight men, fight men, Slipinski. Make up if you like unt fight again, fight dogs, fight lions, tigers, snakes, elephants, but nefer, nefer, Slipinski, mix it up mit a vooman.” “Vy not?” “ Pecause, Slipinski, it iss saidt unt it iss truly saidt, hell got notings kervite so hot if you pick it up as. a vooman vot is mat mit you.” “Iss dot so?” “Bositive.” “Iss Mr. Rosenfeldt of your beebles ?” “Nein, Slipinski; der Bresident from der early Dutch comes down, [haf from der late Dutch come up.” “Iss he so old as you?” “So old as me? A poy, Slipinski, iss alvays a poy until he iss a man.” “Unt iss he not a man if he iss no longer a poy?” “How can he no longer pe a poy if he got all der voolishness of der poy, yet already, Task you, Slipinski, how can he?” “He can if he vill, aindt it?” “But vill he?” “Notyet, but aftervards.” “TL hope it iss.” —Hartjord Times. amaenne Antat PORTRAIT OF A MAN (liter Rembrandt) anc cha bre loo smi up lin dea we" 1 mac dre put up pray I chai cour man a fo B and driv of us “) struc “ TI hisn tom edge of th you? git sh “B a prec 1) 7 held ii 0! parall bars, t branel comicbooks.com