Life — January 17, 1907 — page 12: what you’re looking at

What you’re looking at

# Mitchell Automobile Advertisement This page is primarily an advertisement for Mitchell automobiles, using a common early 20th-century sales tactic: the "test drive" challenge. The ad suggests that skeptical potential buyers should test a Mitchell against competitors over 50-500 miles to prove its superiority. The pitch emphasizes the car's efficiency and reliability compared to more expensive models, claiming Mitchell offers better value. The advertisement promises that the car itself will demonstrate quality through performance rather than mere salesmanship—"the car speaks for itself." The remainder of the page contains book reviews and literary notices unrelated to the automotive advertisement. This represents typical Life magazine content mixing advertising with cultural commentary.