Life, 1907-01-17 · page 12 of 60
Life — January 17, 1907 — page 12: what you’re looking at
What you’re looking at
This page is primarily an advertisement for Mitchell automobiles, using a common early 20th-century sales tactic: the "test drive" challenge. The ad suggests that skeptical potential buyers should test a Mitchell against competitors over 50-500 miles to prove its superiority. The pitch emphasizes the car's efficiency and reliability compared to more expensive models, claiming Mitchell offers better value. The advertisement promises that the car itself will demonstrate quality through performance rather than mere salesmanship—"the car speaks for itself." The remainder of the page contains book reviews and literary notices unrelated to the automotive advertisement. This represents typical Life magazine content mixing advertising with cultural commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Let the man who is in doubt make a 50 or 500 mile test in a Are you in doubt as to what car you want? Well, telephone any of our Mitchell agents and say, “Show me a Mitchell, and if I'm satished I'l buy.” Then he'll come around with a 30-35 H. P. $2,000 Mitchell and take you and the doubt for a spin of 150 miles— any time you say—and again next day and again the next, so that you will cover some 500 miles and run up against every test an automobile will ever encounter. If you will do this, we can convince you that the Mitchell is the car you want. We do not send a salesman with you —the car speaks for itself, All we ask is that you constantly remember the price of the Mitchell stile you ride, and when you get back, you talk to yourself sertously and say: “Can I, a business man, with business judg- ment, afford to pay from $1,000 to $2,000 more for any other car—could I get a better looking, a better fur- nished or more efficient car for the ex- In fact, what can I get in any other car for the extra amount which this car hasn't ‘shown mei?” The Mitchell will answer those questions for you if you will let it, for it is the “show me” car. If you will call up our agent and arrange a demonstration, the Mitchell will change your indecision into de- cision. It will ¢onvince you that it is the car you want by doing the things you want your car to do. The Mitchell Motor Car Co., 133 Mitchell St., Racine, Wis., makers tra thousands ? MORTON TRUST COMPANY 38 NASSAU STREET, NEW YORK Capital, . $2,000,000.00 Surplus and Undivided Profits, $8,034,067.97 OFFICERS: Charles H. Alten, Vice Pres. HM. Francis, Secretary Levi P. Mortoo, Presilent Thomas F. Ryan, Vke-Pres James K. Corttere, Vice-Pres. Paul D. Cravath, Counsel EXECUTIVE COMMITTEE: Levi P. Morton Paul D. Cravath Thomas F. Kran GG Charles Hl. Allen James Edward J. Berwiod Jacob H. Marry Payne Whitney THE exhilarating effects of an automobile ride and the re- freshing solace of a bottle of EVANS’ ALE make a treat that is so complete one wonders how they ever got along without it. It’s rough going without it. So a man is mentally worth? Ask him what book he has reread most often in his life. . M. Mazel’s programme is a carefully prepared one. It does not neglect to provide for the changes of taste- which come with advancing years, and which must be taken into account if reading is to be—as, of course, it should be—a pleasure as well as a labor: To throw a little light upon this programme for a whole life, periods of seven years cach may be laid out. During the first period, from the age of cighteen to that of twenty-four, poets and romancers should be read; the second, from twenty-five to thirty-one, should be consecrated to the great pocts of other lands, to the classics, to the ancient historians. The third, from thirty-two to thirty-cight, to the great antique poets, to modern politics, to old chroniclers. The fourth, from thirty-nine to’ forty to our classic pocts and to our contemporary novelists, also to the great philosophers and to the authors of memoirs of recent centuries. The fifth, from fort! six to fifty-two, should be devoted to our great thinkers of the seventeenth and cighteenth centurie to the ancient philosophers, to recent authors of memoirs. The sixth and last, from fifty-three to fifty-nine, to the highest religious authors. OULTNEY BIGELOW has a slapping arti cle in the Bookman about the memoirs of Prince Hohenlohe, recently published by the Macmillans, in which he states that the Prince was “a man of the world in the opera-box and champagne-supper sense, but of the great working | and voting and fighting world he was as innocent as a nursery-maid in a conning tower.” The most popular books of the last year are: “The House of Mirth,” “The Conquest of Canaan,” “The House of a Thousand Candles, “Lady Baltimore,” “The Jungle,” “Coniston.” Irving Bacheller is hunting for grizzlies in the West. Gorky’s new novel is called “The Mother,” and will be published in English before it appears | in other languages. There approaching. There ought to be a society for the suppression of books on the Immortality of the Soul. These are written usually by Unitarian clergymen (wit- ness the last, by Charles Fletcher Dole). Those who beli in the immortality of the soul, as a rule, don’t care to read anything about it, and those who don’t believe in it know there is no evidence cither for or against it that is worth talking about. The Book News Monthly has a criticism of Bliss Perry’s “Life of Walt Whitman,” in which it say: Mr. Perry seems to have fallen into some errors of fact, which is a matter of much more serious impor- tance. The most flagrant instance of this kind occurs on pages 123 and 124, where the author makes this charge against Whitman: “He persuaded one man of letters, then recently married, to intrust to him the whole of a slender fortune, which was straightway lost in speculation. His friend brought suit to re cover, but it was like trying to coin a vacuum.” Now, unless this reveals a hitherto unpublished transaction, it refers to a story circulated some years ago, and absolutely refuted. id to be a new Sir Walter Scott wave Another rather serious error occurs on page 27°. the t to d old n tion, M land, child to ag childi childr mark growr Acade better other stand intelli HI Hi world. ment « Swiss outlini cravin, opport to join commt determ cord au make 3 ather | literary toenjo of “yin