Life, 1907-01-03 · page 2 of 44
Life — January 3, 1907 — page 2: what you’re looking at
What you’re looking at
This is primarily **advertising**, not satire or political commentary. It's a Santa Fe Railway advertisement promoting California travel and hotels, published in *Life* magazine. The layout features photographs of seven luxury hotels (Hotel del Coronado, Hotel Green, Hotel Wentworth, Casa Loma, Hotel Raymond, and others) arranged around a Santa Fe Railway cross logo. The ad poses rhetorical questions to prospective travelers: "Which is the best California hotel?" and "Which is the best train to take?" The answer provided is promotional: the **California Limited**, described as the only first-class train to Southern California via the Santa Fe line, with features like block-signal safety-guards and Pullman dining service. This reflects early-20th-century American leisure travel advertising, emphasizing luxury accommodations and rail transportation for wealthy tourists visiting Southern California destinations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Vubllsbed cleattasenosy 18 O« ritain, Canna and Brith Praneinns, Copyright to Great Britain 0 Jess Hesransos & Soma, Te Cy cs —is the question of the man planning a visit there. ficial liom toes Which is the best train to take? —is another important query. Particular persons prefer The California Limited —the only train to southern California, via any line, exclusively for first-class travel. On request will mail you descriptive pamphlets of train and trip. Four daily trains, Chicago and Kansas C'ty to Los Angeles, San Diego and San Francisco, “Santa Fe All the Way.” Block-signal safe- guards. Fred Harvey meal service. Pullman for Grand Canyon of Arizona on the Limited. After California, see Hawaii. Write for rates and our travel book,"To California Over the Santa Fe Trail." Address Passenger Department, A. T. & SF. Ry, ‘System, 1117 Railway Exchange, Chicago, or Santa Feagentat. New York + yrz Broadway Cincinmatl = op Traction Bidg. 7 soe Wetbiton 5 Se Lous 2 Sop Nu Seventh St. James St Atlanta > Pryor St. Minneapolis >