Life, 1906-12-20 · page 34 of 46
Life — December 20, 1906 — page 34: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it's a full-page advertisement for Pinehurst, North Carolina, a luxury resort founded by James W. Tufts. The ad promotes Pinehurst as "the leading hotel and recreation resort of the South," featuring multiple hotels, golf courses, horseback riding, hunting on a 35,000-acre game preserve, and a preparatory school. A notable detail: the resort explicitly excludes consumptives (tuberculosis patients), which reflects early 20th-century health anxieties and segregation practices. The photograph shows the Carolina Hotel, the resort's flagship building. The copy emphasizes accessibility via Pullman rail service from New York, Boston, and Cincinnati — marketing luxury leisure travel to wealthy northeastern audiences during the winter season (opening dates specified as January). This represents typical *Life* magazine content of its era: high-end advertising aimed at affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE CARCLINA HOTEL. FINEST RESORT HOTEL IN THE S$ PINEHURST aakcuns (Founded by JAMES W. TUFTS) THE LEADING HOTEL and RECREATION RESORT of THE SOUTH PINEHI JRST is located in the centre of the sandy, long-leaf.pine section of North Carolina, about midway between the coast and the mountains. PINEH RS has four hotels, with varying prices, fifty-two cottages and a splendid U preparatory school. HOLLY INN now open; CAROLINA opens January 11th BERKSHIRE AND HARVARD open early’ in January. has the best golf links south of Washington. There are two separate PINEH RS has a large livery of selected saddle and driving horses, and a well- U known teacher of riding. PINE RST offers exclusive shooting privileges on a Game Preserve of 35,000 I | l J acres, with expert guides and kennels of trained dogs. PINEHURST’S sanitary conditions are absolutely perfect and are inspected and indorsed by experts. PINE RS is the only resort in the country from which consumptives are I | l J absolutely excluded. A representative of PINEHURST will be at the Town and Country Bureau, 287 Fourth Avenue, New York, from 9 to 1 o'clock every week day, from December 26th to January 10th. Through Pullman Service via Seaboard Air Line or Southern Railway. Only one night out from New York, Boston and Cincinnati. Don't fail to send for litera- ture, illustrating the out-of-door features of PINEHURST and giving full details of its attractions, al nearest railroad offices or address PINEHURST GENERAL OFFICE PINEHURST, North Carolina Or LEONARD TUFTS, Owner, Boston, Mass. A his Kyo gard $233 hous light is Sy he it who Japa ofa Ss‘ t count by th ards, from No work as we inga in Ste and y est So A ideas made attorn “NW don't Thave prison would know chance comicbooks.com