Life, 1906-12-20 · page 12 of 46
Life — December 20, 1906 — page 12: what you’re looking at
What you’re looking at
This is an **advertising page**, not a cartoon or satirical content. It contains four separate advertisements: 1. **J. & F. Martell Cognac** — promoting French brandy with two bottle images 2. **W. K. Cowan & Company** — furniture manufacturer in Chicago, emphasizing handmade quality and good intentions in craftsmanship 3. **Teco Pottery** — featuring a testimonial quote (unclear if satirical or genuine) about giving Teco pottery as gifts, encouraging Christmas purchases 4. **Johann Maria Farina Cologne** — advertising German cologne with a free promotional booklet offer The Cowan furniture ad is the only piece addressing consumer values, contrasting items "made to sell" versus "made to serve," but this is straightforward marketing rhetoric rather than satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a (Founded 1715) AND FINE OLD LIQUEUR GENUINE OLD BRANDIES MADE FROM WINE Sole Agents G.S. NICHOLAS 6&CO. New York Lntentions mark the difference between things made to sell and things made to serve. Cowan Handmade Furniture is a product of good materials, good workmanship and good intentions. Its purpose ts to serve well the needs, both material and spiritual, of those who buy it. We find it profitable to devote more thought to the making of this furniture than to the selling of it. The selling of things in which good intentions play so large a part always, in large measure, takes care of itself. Cowan handmade furniture is made ex- clusively in mahogany, in more than four hundred patterns, in the largest and finest workshops of their kind in the world. Orders are always a bit in ad- vance of production. The soundness of our idea would seem to stand approved. W. K. Cowan & Company Manufacturers :: Importers 2: — Retailers Furniture :: Decoration 3: Art Objects Retail Store 203-207 Michigan Boulevard, Chicago TECO POTTERY “is one of the few things that have made me question the axiom that it is always better to give than to receive. “I delight in giving TECO—of course— but I would always a little rather receive it, “7 get around the difficulty now and then by giving a piece of TECO fo myself. “T think I shall do so this Christmas.” —Excerpt from a private letter. (Printed by permission) WHY NOT MAKE IT A TECO CHRISTMAS Ask for TEGO in the best store in your city, or write at once for the new Teco Portfelic de luxe. “The most beautiful example of booklet-making ever devoted to a commercial purpose."* Sent upon request, by THE GATES POTTERIES 645 Chamber of Commerce CHICAGO Johann Maria Farina Cologne is the cologne invented in Cologne, Germany, nearly 200 years ago. It is the original and only genuine. Positively all other “ colognes” are different from it. SEND FOR OUR FREE BOOK “The Perfume of Royalty which gives the story of its manufacture, complete means of identification and all sizes and styles of bottles. The trade-mark below lt closely counterfeited by Imitators save