Life, 1906-12-13 · page 25 of 28
Life — December 13, 1906 — page 25: what you’re looking at
What you’re looking at
This page is primarily **advertising and product promotion**, not satire or political commentary. The dominant content advertises **Maxwell-Briscoe automobiles**, positioning them as the second-largest American car seller based on their "Maxwell Doctrine"—a manufacturing philosophy emphasizing quality at low cost. Two touring models are displayed with prices ($1,450 and $825). The left column advertises **Chicago & North Western Railway tours** to California for winter travel, emphasizing luxury accommodations and comfort. Below are **Life Publishing Company's art prints for sale**—photogravures by named artists (Crosby, Squire, Ker, Blashfield, Jones) depicting genteel domestic and romantic scenes typical of the era. These were decorative prints consumers could purchase. **Context for modern readers**: This represents early-1900s magazine revenue models, mixing editorial content with lucrative advertising. The aspirational messaging—affordable luxury travel, quality automobiles, fine art for home display—targeted the rising middle class.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tours Personally Conducted — Ex- clusively First-Class—to Cali- fornia—January 10th, February Zth and March 2nd under the auspices of the tourist depart- ment, Chicago, Union Pacific and North-Western Line; Include all expenses —hotels, railway fare, sleeping car and dining car accommoda- tions of the finest character, and numerous side trips. So arranged as to spend the dis- agreeable portions of the win- ter months in comfort and ease. Write for itineraries and full articulars to S. A. Hutchinson, Manager, 212 Clark Street, Chi- cago, Ill. reves AUTOMOBILES In their third season stand as the second largest seller among American automobiles. This popularity has been won through consistent following of a policy that was based on the MAXWELL DOCTRINE AND BUILT UP AROUND the determination to prove to the American public that this ‘doctrine "’ is the only principls of automobile construction that will give absolutely eatisfactory results. The price of the MAXWELL cars is as low as it is possible to sell the same amount of quality and material. Other cars may be cheaper, but they cannot be as good, This statement we can prove vo your satisfaction if you will give us the opportunicy. The MAXWELL Catalogue is more than a book of specifications. It is a complete treatise on the comparative merits ef the variou ma of automobile construction. Sent free if you will write Dept. 23 MAXWELL.BRISCOE MOTOR COMPANY Mealers American Motor Car Manufacturers’ Awwocistion BEACH ST., TARRYTOWN, N. Y. MAIN PLANT: TARRYTOWN, N.¥ FACTORIES: CHICAGO, ILL. PAWTUCKET, R. 1 Dealers in all large cities. The MAXWELL-BRISCOE MOTOR CO. itas purchased the entire edition of The Making of an Nutomobilist,"" by H. A. Grant. We recommend this book asthe most complete and up-to-date treatise on the subject of Automobiles. Sent post-paid on receipt of socents. 12 H. P. Tour- about, $825 20H. P. Touring Car, $1450 Comrmant, 1908, BOARD AND BELOW" After RM. Crosby “ABOVE otegravure in 20 by ts in, $1.00 Conrarent, 1808, oF Ure Pua. C0 ONE TOUCH OF NATURE Alter C, Clyde Squire $1.00 LIFE PUBLISHING Photogravure in 20 by ts in, comracat, 1008, 8¥ Lift Pus. CO. CENTRAL liter W. Ballour Ker Photogravure in Brown, 20 by 15 in. $1.00 Corrment, 1808, oy Lie ve, ©. “POR A GOOD BOY” Alter A.D. Blashfetd Photogravure in Green. ur by 14 in. so cents THE LOS ENGAGEMENT Ajter Bayard Jones A Photogravure, 20 by 15 in, $1.00 COMPANY, 17 West Thirty-first Street, New York City ~ comicbooks.com