Life, 1906-12-06 · page 47 of 64
Life — December 6, 1906 — page 47: what you’re looking at
What you’re looking at
This page is primarily **automotive advertising** from the early 1900s, showcasing three competing car manufacturers competing for middle-to-upper-class buyers. **Main Content:** - **Oldsmobile** emphasizes durability through endurance tests (non-stop runs, vibration tests with water pails) - **Cadillac Model H-1907** ($2,500) stresses precision engineering and manufacturing standards - **Columbus Electric Stanhope** targets female drivers ("My Lady's use"), highlighting distinctive personality and 84-mile range **The Humor Section:** A small cartoon by James Montgomery Flagg promotes his book "Why They Married" with a simple gag: a man's face with text "Bless Your Heart! / He doesn't know any more than you do"—light domestic humor about marital ignorance, typical of early-20th-century magazine humor. **Historical Context:** These ads reflect an era when automobiles were luxury goods requiring extensive performance demonstrations to establish reliability and legitimacy as transportation. The emphasis on scientific measurement and precision manufacturing was novel marketing for industrial products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FOR ACTUAL RESULTS—the OLDSMOBILE hat a most consistent record—one you can’t get away from. It's the car rbat does sbings. It’s | economical to buy—and satisfying to own. The Oldsmobile, Model * A." Touring Car for 1907—a thoroughly tested car, built along the | pecesstul lines of Model “for 1906, but with greater horse power, greater capacity and more | saished quality. Here are some of the practical, convincing reasons—conclusive evidence of the capacity of these cars. Fifth, Vibration test wonat the Open Air Show by carrying a pail of water brumming full, on the tonneau floor for 200 yards from a standing start, spilling bat 3-8 of an inch ou the way. Sixth, Motor endurance—demonstrated by the non-stop test made in Chicago. bh. Motor endurance—demonstrated by 200 hour non-stop test made in Detroit. Elgbth. Motor endurance—demonstrated by the too hour p test made in Cincinnati. bing ability-~demonstrated at Vashington, Twin Peak fornia, and the New York- il moa eat by. the 75 ‘ork to Poughkeepsie over trying road conditions with the speed lever sealed in. Also in the Santa Berharss California, run, and the St. Catherinesto ‘Toronto,Canada, high-speed-lever-sealed-in run. “"* OLDS MOTOR WORKS Lansing, Mich., U.S. A. Ficst- Touring Qualitydemonsirated oo the 2 mile non-stop nin ma odel “A” Berpit Bich fo Cincinnatl 0. ua minutes, actual running time. Thi ade on the high gear. When Cincinnati was the car was driven to the top of Vine St. till on the high gear. Second. Touring Quality—demonstrated by the perfect score made on the Gliddr n Tour in compe- tutoa with cars costing more thar. deubleits price, Third. To prove bow well the ca: had withstood the strain of the Glidden Tour the same car, No. ras driven from Bretton Woods, ‘ew York City without any adjustment or alter ion, making.a non-stop run of $04 miles throu, mad ind rain in the record time of 21 hours and gainutes actual running time, under the offcial ration uf the A. A. A. committee. Brake reliability—demonstrated in miaping the brake contest.at the Open Air Show iaNew fof. Member ALAM, MODEL H-1907 It’s the motorist of experience who most quickly recognizes that scientific design, and workmanship so precise that all vital parts are made to gauges which do not allow a variation to exceed a thousandth part of an inch, produce the highest degree of perfection and efficiency in an automobile motor. This. combined utmost care in the production of every individual piece of the entire car, makes able for its smooth and perfectly-balanced action, its ease of control, its comfort of riding. 30 h. p.; 50 miles an hour; $2,500. A demonstration will surprise you. Dealer's name and bootlet R sent on request Other Cadillacs are: Runabout, $800; Light Tour- ing Car, $950, f. 0. b. Det lamps not included CADILLAC MOTOR CAR CO., Detroit, Mich. Member A. L.A. M. ay Se@uure Tey teaw't 9 Bless He doesn’t know any more than you do “Why They Married” Get the book by that title and see for yourself. It's by James Montgomery Flagg and contains fifty humorous drawings and quatrains, every one of which means a hearty laugh. 75 Cents Postpaid LIFE PUBLISHING COMPANY 17 Wea 31a Sweet : New York City ELECTRIC STANHOPE The CAR of QUALITY HE most artistic in Design. Simplest in Oper- ation. Reliable and built by a builder of Repu- tation. Finely finished and Particularly adapted to My Lady's use. When you drive a COLUMBUS ELECTRIC it gives youa Distinctive Personality. Users report runs of over 84 Miles on one Battery Charge. Write for Booklet. Address Dept. P. Automobile Dept., Columbus Buggy Co. Columbus, Ohio Will exhibit at Madison Sq., N. Y.. and Chicago Shows comicbooks.com