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Life, 1906-12-06 · page 45 of 64

Life — December 6, 1906 — page 45: what you’re looking at

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Life — December 6, 1906 — page 45: Life, 1906-12-06

What you’re looking at

This is primarily an **advertising page** from an early 1907 Life magazine, not satirical content. It contains four automobile and automotive component advertisements: 1. **Pennsylvania Clincher Tires**: Emphasizes grip and skid-prevention for heavy cars on curves—addressing a genuine safety concern of early motoring. 2. **Truffault-Hartford Shock Absorber**: Promotes suspension technology as essential for 1907 vehicles. 3. **Studebaker Model "L"**: A touring car (gasoline-powered) priced $3,000-$4,000, marketed as reliable and practical rather than flashy—explicitly rejecting "pyrotechnic methods" (racing hype) in favor of proven engineering. 4. **Studebaker Electric Stanhope**: A luxury electric car for urban use, particularly marketed toward physicians and women drivers as safe, simple, and requiring no mechanical expertise. The page reflects early automotive concerns: tire technology, suspension reliability, and the competition between gasoline and electric vehicles for affluent buyers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

OF FAST, HEAVY CARS ON SEVERE CURVES AND WHEN SHARP SWERVES ARE NECES- SARY, DEPENDS ON THE CHARACTER OF THE TIRES. PENNSYLVANIA CLINCHER — RACING TYPE— ARE CONSTRUCTED WITH FLAT. CORRUGATED TREAD TO GRIP THE ROAD AND PREVENT SKIDDING, AND THEIR MATERIAL IS SO TOUGH AND RESILIENT.THAT THE SEVEREST WRENCHING WILL NOT OVERSTRAIN THEM. THE FASTEST, MOST DURABLE TIRES MADE PENNSYLVANIA RUBBER COMPANY JEANNETTE, PA, NEW YORK: 1741 Broadway ATLANTA,GA.: 102 N. Prior St. CHICAGO: 1241 Michigan Av. BOSTON: 20 Park Square PHILADELPHIA: 615 N. Broad St. BUFFALO: 117 Main St. LONDON: 4 Snow Hill SHOCK ABSORBER TRADE MARK YOUR car needs it | INSIST On Having Your 1907 Car Equipped GUARANTEED 10,000 Miles Upon Original Adjustment AUTOMATICALLY LUBRICATED HARTFORD SUSPENSION COMPANY STQGDEBAKER The Automobile with a reputation behind it Model “L” 28-32 H.P. Price $3000 to $4000 According to Body RESORT to pyrotechnic methods for the sale of Studebaker automobiles could hardly be consistent with Studebaker history. Interesting as are the struggles of road racing machines for supremacy, they do not help in the choice of a touring car, any more than a cup yacht’s performance relates to the qualities of a cruising craft. That man will be in sympathy with the Studebaker viewpoint who asks “ What am f going to get out of this car?” Model “ L” has a record which will furnish an interesting answer. Ask us about it. This car, as is true with every Studebaker production, was a “known quantity ” before we offered it to the public. No guesswork, no experiment about it—but a car well built, on well proved principles, for the rational motorist. It is a successful attempt to achieve lightness and efficiency through simplicity. Storage battery, jump spark ignition with La Coste coil. Vertical motor, 4 cylinders, Three speeds forward and one reverse. Weight 2,600 pounds. Each car thoroughly equipped with headlights, generator, taillight, sidelights and horn, also the best tried out type of shock absorber, a conveniently placed tool box and irons for . carrying extra tires. : TE Studebaker Electric Stanhope has earned a wide and honorable reputation. It is extensively used in cities on account of its convenience, graceful proportions and simplicity of control. It admirably serves the purposes of physicians, and provides a conveyance which women can operate. A Studebaker electric car can be driven by a novice through the streets without difficulty or danger. The Stanhope, like our other electric cars, has the distinctive Studebaker feature of location of both battery and motor above the springs. Its delightfully easy riding qualities are partly due to this arrangement. Four speeds from 3 to 14 miles per hour. Forward and backward speeds equally divided. ill carry two passengers over average streets, 40 miles on one charge. Steered by side lever; speed regulated by controller handle on the left. Has cut out switch, permitting leaving the car unattended. Meter indicates energy in battery. Each car equipped with special close top; also set of necessary tools, tire pump, repair outfit and charging plug with 15 feet of cable. See our exhibit at Madison Square Garden, New York, Jan. 12th to 19th WRITE FOR OUR CATALOGUE STUDEBAKER AUTO- MOBILE COMPANY SOUTH BEND, IND. Model 22b Stanhope EV. HARTFORD, Pres. Exhibits ot All Shows 67 Vestry St., New York comicbooks.com