Life, 1906-12-06 · page 2 of 64
Life — December 6, 1906 — page 2: what you’re looking at
What you’re looking at
This is **not satire or political commentary** — it's a straightforward advertisement for Williams' Shaving Stick, published in *Life* magazine. The page shows a man applying shaving lather with a brush, smiling broadly. The ad targets "college men, athletes and...every man who is much 'out of doors,'" emphasizing that Williams' product prevents skin irritation from sun and wind exposure. The copy stresses the lather's soothing, protective qualities for "tender" skin. The tagline — "The only kind that won't smart or dry on the face" — highlights a practical product benefit (not drying out skin after shaving). This represents typical early-to-mid 20th century men's grooming advertising, positioning the product as essential for active, outdoorsy masculinity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
» Shaving Stick To the college man, athlete and to every man J who is much “out of doors,” Williams | Shaving Stick’is indispensable. The soothing influences of its creamy, emollient) lather prevent roughness, chapping or other irritation when the face is exposed to the| burning sun or biting wind. The heavier the beard or the more tender the skin, the more) | he needs Williams’ Shaving Soap to keep his face in a healthful condition, ving Cakes wold everyubere, | Send 4 cents in stampe for Williams i fury Shaving Seap. tial sier.” (Enough for 50 shaves-) THE J. B. WILLIAMS COMPANY Derr Gr wy, Cass, Lemlon Paris Merlin. Sydney “The only kind that \ won't smart or dry on the face" Ccomicbooks.com