Life, 1906-11-01 · page 45 of 56
Life — November 1, 1906 — page 45: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It promotes *The Maxfield Parrish Calendar for 1907*, featuring three-color reproductions of paintings by the renowned American artist Maxfield Parrish. The advertisement emphasizes that Parrish's original paintings have been exhibited in major American art galleries (New York, Philadelphia, Chicago, etc.), lending prestige to the calendar. It markets the product as an ideal Christmas gift that, after serving its calendar purpose, can be framed as decorative art for home interiors. The visible images show examples from the calendar: "Spring" and "Summer" paintings depicting figures in Parrish's characteristic romantic, allegorical style. The calendar cost $2.50 and was distributed by P.F. Collier & Son publishers in New York. This represents early 20th-century marketing strategy: positioning mass-produced art reproductions as affordable luxury goods for middle-class homes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Four Superb Color Pictures By 1 Maxfield PAS The original paintings . ee ( j of these subjects have Parrish lately been exhibited in FOR THE YEAR 1907 the principal art galleries of New York, Philadel- phia, Chicago, Wash- ington, Cincinnati, St. Louis, Minneapolis, Grand Rapids, etc. For 1907 HIS is unquestionably one of the most beautiful calendars ever produced. The subjects are three-color repro- ductions and include “Spring,” “Summer” (shown below), and “ Harvest’”.—the best of Mr. Parrish’s recent paintings—now being exhibited in the principal American art galleries. It makes an ideal Christmas gift. When the cal- endars have served their purpose, each subject may be framed —making handsome pictures for the den, library, or parlor. Printed in full colors and mounted on fine art paper and bound with heavy tasselated silk cord. Flat: in boxes, $2.50 list. . Go to the best stationery, book, art, pic- a ture, jewelry, or department store in’ your town and ask for this calendar. They have it or can get it. Insist upon seeing it. If they will not get a copy for you, send money-order direct to us and we will ship the calendar boxed, and packed flat, express charges prepaid. Address CALENDAR DEPARTMENT P. F. COLLIER & SON 414 West Thirteenth St., New York BE SURE AND READ COUPON comicbooks.com