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Life, 1906-11-01 · page 38 of 56

Life — November 1, 1906 — page 38: what you’re looking at

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Life — November 1, 1906 — page 38: Life, 1906-11-01

What you’re looking at

This page contains two distinct elements: a commercial advertisement and satirical fiction. **The Advertisement** (left side) for Old Hampshire Bond stationery presents a class-based argument: there are two types of business men—those who buy cheap, and intelligent men willing to pay for quality. The ad appeals to business vanity and professionalism. **The Story** (right side) is satirical fiction about an American named Perkins who, seeking excitement, travels to Russia and convinces Tsar Nicholas II to swap places. The satire mocks: - American tourism and restlessness ("I must have some excitement") - Russian bureaucracy ("Talk about red tape") - The Tsar's weakness and need for guidance - The Tsar's complaints about the Duma (Russia's parliament, established 1906), framing it as a "perfect nuisance" The humor hinges on an American casually offering to impersonate the Russian autocrat—suggesting both the Tsar's inadequacy and American audacity. This appears to reference early 1900s Russia during constitutional tension.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: Men who buy letterheads and other commercial stationery come under two general heads. There’s the man who asks a half dozen printers for an estimate, and gives the job to the lowest bidder, regardless of the quality of work he will get. Perhaps Orn Hampsuire Bonn would appeal to that man and help him to appreciate better things, but it is more than probable that he wouldn’t know it from Manila wrapping. Another man will realize the commercial value of the artistic and the good, and is willing to pay a reasonable price to get it. He buys printing intelligently. He knows that a cut in price means a cut in workmanship or in the quality of paper furnished. For these men we make OLD HAMPSHIRE BOND “Léok for the Water Mark” and purposely make it ‘a little better than seems necessary.’? We want you to specify Oo Hamrsnine Bono paper and envelopes to your printer or lithographer when you next order business stationery Have him show you the Ovo Hamr- tune Boxo Book of Specimens, er better still, write us for a copy. It con~ tains suggestive specimens of letterbeads and other business forms, printed, litho graphed and engraved on the white and fourteen colors of Oup Hamrsiire Boxo. Please write on your present letterhead. Hampshire Paper Company The only paper makers in the world making bond paper exclusively South Hadley Falls, Massachusetts > cried. “There's all kinds of queer things goingon over in that heathen country. Why, you might get blown up!”” “Oh, don’t you worry about that,” said I, lifting up my chest proudly. “I have got to have a change, and I must have some excitement.” The next day I started for Russia by way of Washington, as it was necessary for me to drop in on the Secretary of State and get a passport. ‘ I began to feel better just as soon as I got out of sight of land. I was too thin to be seasick, and I guess I was too mean, At any rate, I couldn’t afford to be | extravagant. But that Baltic Sea was a terror. I bet those waves were two hundred feet high, cavorting around in the open. However, when I got to St Petersburg I was feeling as chipper as a lark. Thad some trouble seeing the Czar. Talk about red tape—I thought there was enough down in Washington, but Washington isa country village compared with getting into the Czar’s palace. But without going too nich into unnecessary details, I succeeded in getting | through a long line of ovskies and iskies until finally the Czar and I were alone together in his private boudoir. It was about three o’clock in the morning. The sun was just rising in the East when the Czar offered me a cigarette, saying : “Mr. Perkins, the object of your visit is to give me a little change ?” “That is just it, Czar,” said I. “You see, you have your troubles and I have | mine. Now, there isn’t anybody in the world who could give you a vacation like me, for we look so much like each other that it would be as easy as rolling Szar was a young man and, though I say it as shouldn't, he had a weak | face. He looked as if he needed something done to him, “That is a grand thought of yours,” he said, meditatively. “I think if I could get off somewhere and cogitate by myself that I would be able to do something. As itis, [don’t have time to thin! “T stippose this Douma of yours,” says I, “is an awful bother. “Perfect nuisance,” said the Czar. ‘‘I have been trying to stave them off now Liveries and Uniforms That Fit and Wear MFORT is essential to style in Livery quite as much as in Clothes for general wear. Our Liveries and uniforms are singularly free from the stilted, angular lines so commonly met with. @ For example, the arm-scye in our Liveries for Coach- men and Groom is free and easy, allowing natural ease of manner without hindrance. Add to this the highest quality of uniform stuffs and good tailoring, and the sub- ject may be dismissed with satisfaction both to yourself and servant Sensible motoring clothes for owners and chauffeurs. SMITH, GRAY & CO. Three Stores: Broadway at 31st Street, New York Fulton Street at Flatbush Avenue Broadway at Bedford Avenue, Brooklyn for months, and just when I get them fixed something happens. For about how long,” he said, ‘would you like to make this arrangement ?”” “Oh,” said I, flecking the ashes from my cigarette, “I’m not particular. Besides the Douma, is it a hard job?” He smiled. ‘It wouldn’t be so hard for you as it has been for me,” he said, “because it isn’t a family matter with you.” “Do I have to do much? Give orders, sign railroad passes and expel any- body?” said I. No,” he replied. ‘All you have to do is to look like me. I will send for the Grand Duke Obsky, and he will make it easy for you. All you will have to do will be to appear at receptions, make an occasional bluff to the Douma and be nice to the members of the Guard. It’s best to keep on the right side of those fellows. You may need them any minute. If you will excuse me I will hurry of as soon as possible.” “Have you in mind any place?” | “What would you suggest ?” he asked. “Well,” L replied, “you need a radical change. I think as long as you don’t associate with Mr. Gorky you could make arrangements with any good Ameri: can hotel. But keep away from the health resorts. Why not take a trip through the Yosemite? I don’t think the Christian Endeavor Society is going through there this year.”” | “That's a good idea,” he said. “I hadn’t thought about America, but I | think I shall try it.” “Yes,” I replied, ‘‘and in case you should get anything the matter with you. L will give you a letter of introduction to my wife. She is a great nurse. By the | way, can you give me an idea of my official duties?” I leaned over confides tially. ‘You see, Czar,” said I (we were both speaking English because | | hadn't learned the other language), “you see, it’s this way. have never been? real boss before. I suppose about all you have to do is to look chesty and co ceal your feelings as much as possible.” ; “Yes,” said the Czar, “that is it. But don’t be anxious. I will fix the whole thing up with the Dul ky. He will put you wise to the Douma and court etiquette. When it begins to get on your nerves, you can retire to one of my palaces.” “But what will I do if I have to make any speeches?” “You won't. You can issue a ukase. In case you run out of ukases, callot the Duke.” “How about those bombs? Do I have to wear armor? And is there 2! danger of my being poisoned ?” ; “No,” said the Czar. “Keep away from prepared foods and don't ride o# alone, and it will be all right.” The I that he v I sear weight, | Well factis 1 I shoo} bat it wos “How without n Sudden “Czar, “Tam, “Have isnow wa “Thadr “Well, ently, un