Life, 1906-10-25 · page 24 of 24
Life — October 25, 1906 — page 24: what you’re looking at
What you’re looking at
This is primarily an **advertising page** rather than satirical content. It contains four distinct ads from the era: 1. **J. & F. Martell Cognac** — A liquor advertisement emphasizing the brandy's age and quality, typical of luxury goods marketing to wealthy readers. 2. **Cadillac Model H automobile** — A detailed car advertisement touting the 1907 four-cylinder model as "two years ahead" of competitors, priced at $2,500. This reflects the early automotive industry's rapid innovation and the luxury car market's appeal to Life's affluent readership. 3. **Prudential Insurance** — A clever ad using the metaphor of the Rock of Gibraltar (missing from travelers' views) to suggest that readers are missing essential life insurance protection. This plays on common consumer psychology. 4. **Johann Maria Farina Cologne** — An advertisement claiming to be the "original and only genuine" cologne from Cologne, Germany, warning against counterfeits. The page reflects **early 1900s consumer culture**, targeting wealthy American readers with luxury goods and modern financial products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
J. & F. MARTELL Cognac (Founded 1715) FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE Sole Agents G.S. NICHOLAS GCO. New York All motordom is agog over the advent of Model H, the brand new four-cylinder Cadillac for 1907, now ready for instant delivery. In every particular this car is not only up to the minute, but is really two years ahead of any other machine on the market. Its many improvements, its mechanical completeness, its superior finish and design, make it im- perative for you not to take another step in the purchase of a car until you have learned all about this wonderful —an automobile whose smooth and well balanced action is almost mar- velous when compared with that in what has neretofore been accepted as the highest type __ of motor car. Tew and exclusive double acurg steering gear greatly increases safety of riding ; surprising ease of control is gained through the perfect planetary transmission ; 3 cew "_._ marine type governor regulates the speed of the engine under all conditions, minimizing vibration and fuel consumption; the independent steel suspension fcr engine saves wear and strain. vied ese and a dozen other reasons why you ought to choose the Cadillac will be explained ¥ Four nearest dealer. His address, also finely illustrated booklet R. will be sent on request by Model H will accommodgte five persons; 30 horse-power ; capable of so miles an hozr, Price, $2,500. Other Ceditine Models ares MODEL K, RENAROCT, 8730) NOVEL ¥, LIGHT TOURING CAR, $030, All prices fo b, Detroit, and do wet Inelode lamps, CADILLAC MOTOR CAR COMPANY, Detroit, Mich. Member Association Licensed Automobile Manufacturers, ~~ Something Missing? Yes--and you know just what. Travelers look for it on the great rock, and speak about the missing name as the steamer passes, Something else missing? Yes—and you know better than anybody else what that is. You’ve thought you would find out about The Prudential insurance policies—sometime. And you've thought you would begin to “save up’”—to- morrow. But to-day there is still something missing—a liberal, easy-to-keep-up Prudential life insurance policy among your valuable papers—a sensible stimulus to saving, a veritable Gibraltar of pro- tection to your family. Write for laformation of Policies to Department O. THE PRUDENTIAL Insurance Co. of America Incorporated as a Stock Company by the State of New Jersey JOHN F. DRYDEN, President Home Office: NEWARK, N. J. Johann Maria | , | Farina Cologne is the cologne invented in Cologne, Germany, nearly 200 years | | ago. It is the original and only genuine. Positively all other “ colognes” are different from it. | SEND FOR OUR FREE BOOK “The Perfume of Reyalty which gives the story of its manufacture, complete means of identification and all sizes and styles of bottles. vle-mark below (s closely counterfeited by imitators save : Seat ‘Messrs. Schiefletin . 3150 note U in temente Schieffelin & Co. New York comicbooks.com Ve