Life, 1906-10-04 · page 44 of 44
Life — October 4, 1906 — page 44: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political content. It promotes Williams' Shaving Stick, a grooming product from The J.B. Williams Company (based in Glastonbury, Connecticut). The ad makes product claims typical of early 20th-century marketing: the soap provides a "refreshed feeling" and contains "emollient and antiseptic qualities," eliminating the need for aftershave products like bay rum or witch hazel. The headline boasts it's "the only kind that won't smart or dry on the face." The layout features a large shield-shaped design with finial posts (decorative elements suggesting quality), and shows product images at the bottom. A call-to-action offers readers a trial-size shaving stick for 4 cents in stamps. The company had international distribution (London, Paris, Berlin, Sydney listed). This represents standard commercial advertising from Life magazine's era, not editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Shaving Williams “sner gpa refreshed feeling that comes to your face after shaving with Wil- liams’ Shaving Stick is due to the soap. You will find it unnecessary to use bay rum, witch hazel, oranything else except hot or cold water, after using Williams Shaving Stuck. This is because of its emollient and antiseptic qualities. “The only kind that won't smart or dry on the face Williams’ Shaving Sticks and Shaving Cakes sold everywhere. Send 4 cts. in stamps for a Williams’ Shaving Stick or a cake of Luxury Shaving Soap (trial size), enough for 50 shaves. B. WILLIAMS COMPANY Dept. A, Glastonbury, Conn. x’) ° comicbooks.com